Grocery Channel Activation Specialist

1 week ago


London, Greater London, United Kingdom The Advocate Group Full time
About the Opportunity

The Advocate Group is seeking a highly skilled Shopper Marketing Executive to join their team and drive business growth in the grocery channel.

As a key member of the team, you will be responsible for developing and executing retail marketing strategies that deliver impactful results.

**Key Responsibilities:

  • Develop and execute retail marketing activations to drive growth and brand awareness.
  • Build and maintain strong relationships with customers to enhance brand value and performance.
  • Collaborate with marketing and sales teams to develop strategic partnerships and activation plans.
  • Manage innovation launch plans in Grocery, focusing on customer needs and market trends.
  • Monitor KPIs, optimize campaigns, and ensure clear ROI through data-driven insights.
  • Collect activation insights and provide actionable recommendations to stakeholders.
  • Stay up-to-date with competitor activity and best practices in the UK retail landscape.
  • Contribute to brand planning and strategy to drive business growth.

**Salary Estimate:** £45,000 - £60,000 per year, depending on experience.

Requirements

To succeed in this role, you will need:

  • Experience in Customer/Trade/Shopper Marketing within an FMCG environment.
  • A deep understanding of the UK retail landscape, including category insights and customer behavior.
  • Demonstrable experience of planning and delivering successful activations across multiple customers.
  • Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • An analytical mindset, with the ability to collect and analyze data to inform activation plans.
  • A passion for the world of spirits and a desire to join a growing business.


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