Marketing Activation Specialist

7 days ago


London, Greater London, United Kingdom The Advocate Group Full time
Job Overview

The Advocate Group is partnering with a leading FMCG business to find an experienced marketing professional to drive growth and brand awareness in the grocery channel.

About the role:

This position involves delivering and executing activations aligned with channel plans, collaborating with customers to enhance brand value and performance, and supporting innovation launch plans in Grocery.

We estimate that the salary for this role will be around £45,000 - £60,000 per year, depending on experience.

Key Responsibilities
  • Coordinate and deliver activations that meet business objectives and customer needs.
  • Partner with customers to develop and execute effective activation plans.
  • Collaborate with marketing and sales teams to drive partnerships and activations.
  • Support the activation calendar around key brand moments.
  • Manage innovation launch plans in Grocery to drive growth and revenue.
  • Monitor KPIs, optimize campaigns, and ensure clear ROI.

About you:

  • You should have experience in Customer/Trade/Shopper Marketing within an FMCG environment.
  • You must have a strong understanding of the UK retail landscape.
  • Demonstrable experience of planning and delivering activations in a range of customers, ensuring the needs of the business and the needs of the customer are met.
  • You will require strong project management skills.
  • Ability to understand and utilize category insights to inform activation plans.


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