Customer Retention Specialist

2 days ago


Chester, Cheshire, United Kingdom Holiday Gems Limited Full time
Job Summary

We are looking for a talented Digital Marketing Strategist to support the CRM strategy and improve customer loyalty and retention. This is a full-time office-based position where you will work 37.5 hours per week, Monday to Friday 9am to 5.30pm.

As a Digital Marketing Strategist, you will support the development and implementation of the CRM strategy, working with the CRM Manager to achieve agreed objectives. Key responsibilities include:
  • Supporting the development and implementation of the CRM strategy
  • Collaborating with the CRM Manager to plan and execute email and SMS marketing campaigns
  • Managing monthly email marketing calendars
  • Delivering flawless campaign execution by working to agreed processes and service level agreements
  • Ensuring marketing is delivered against agreed tone of voice and brand guidelines
  • Analysing performance of email marketing campaigns using Google Analytics

Requirements:
  • Minimum 2 years experience in CRM marketing
  • Proven experience in a digital marketing position or similar role
  • Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc.
  • Experience with A/B testing

Benefits:
  • Company Pension Scheme
  • 22 days holiday rising 1 day per year (up to 25)

Salary Range: £46,000 - £56,000 per annum.

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