CRM Operations Manager

2 weeks ago


Chester, Cheshire, United Kingdom Holiday Gems Limited Full time
About the Role

We are seeking a highly motivated and experienced Customer Retention Specialist to join our team for a 12-month fixed-term maternity cover. The successful candidate will work closely with the CRM Manager and Head of Marketing, taking over key responsibilities and ensuring a smooth transition during the maternity leave period.

Your main responsibility will be to support the development and implementation of the CRM strategy, working with the CRM Manager to achieve agreed objectives. Key responsibilities include:
  • Developing and implementing the CRM strategy to improve customer loyalty and retention
  • Collaborating with the CRM Manager to plan and execute email and SMS marketing campaigns
  • Managing monthly email marketing calendars
  • Delivering flawless campaign execution by working to agreed processes and service level agreements
  • Ensuring marketing is delivered against agreed tone of voice and brand guidelines
  • Analysing performance of email marketing campaigns using Google Analytics

Requirements:
  • Minimum 2 years experience in CRM marketing
  • Proven experience in a digital marketing position or similar role
  • Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc.
  • Experience with A/B testing

Benefits:
  • Company Pension Scheme
  • 22 days holiday rising 1 day per year (up to 25)

Estimated Salary: £47,500 - £57,500 per annum.

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