Strategic B2B Marketing Director

1 month ago


Cirencester, Gloucestershire, United Kingdom LL Company Full time

We are seeking a highly skilled and experienced Strategic B2B Marketing Director to lead our predominantly B2B marketing efforts and drive business growth. In this role, you will be responsible for developing and executing a comprehensive marketing strategy tailored to a B2B audience. You will manage digital campaigns across various channels, strengthen the company's brand identity, and work closely with the CEO to align marketing initiatives with long-term business objectives.

Key Responsibilities:
  • Strategic Leadership & Growth Planning:
    • Lead monthly/quarterly board meetings, presenting key marketing reports, performance data, and growth insights.
    • Establish and monitor KPIs specific to B2B marketing, ensuring performance metrics are tracked and reported to key stakeholders.
  • Brand & Marketing Strategy:
    • Develop and strengthen the company's brand identity, ensuring consistency across all touchpoints.
    • Oversee the execution of SEO, paid ads, email marketing, and social media campaigns, ensuring alignment with business goals.
    • Manage and optimize Meta (Facebook) and Google ads, ensuring the highest ROI through data-driven campaign strategies.
    • Build a marketing calendar, highlighting key events, product launches, and seasonal campaigns.
    • Develop and maintain a digital reporting dashboard to track the performance of all marketing initiatives and campaigns.
  • Performance Monitoring & Reporting:
    • Track and analyze key performance metrics for all B2B marketing initiatives, using data-driven insights to optimize marketing efforts and improve return on investment (ROI).
    • Build and maintain reports to update the leadership team and board on B2B marketing performance, identifying growth opportunities.
    • Utilize the digital reporting dashboard to ensure all marketing activities are meeting performance targets.

We are looking for a highly motivated and experienced marketing professional with a strong understanding of B2B digital marketing channels, including SEO, paid advertising, email marketing, and social media. If you have a proven track record of driving business growth through strategic marketing initiatives, we would love to hear from you.

Requirements:

  • Proven experience in a B2B marketing management role with a focus on strategic planning and growth.
  • Strong understanding of B2B digital marketing channels, including SEO, paid advertising, email marketing, and social media.
  • Experience managing Meta and Google ads to drive high ROI through data-driven optimization.
  • Experience managing external freelancers and agencies, ensuring alignment with B2B brand and campaign goals.
  • Excellent analytical skills, with the ability to build forecasting models, establish KPIs, and track performance metrics.
  • Confident in leading board meetings and presenting marketing strategies, reports, and growth plans to senior stakeholders.

What We Offer:

  • Performance bonus
  • Company pension
  • Employee discount
  • On-site parking


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