Channel Marketing Manager, EU Offline
2 weeks ago
We are seeking a highly skilled Channel Marketing Manager to join our team in the EU Offline business. As a key member of our sales and marketing team, you will be responsible for developing and executing marketing plans to drive sales growth and increase market share.
Key Responsibilities- Develop and implement 360° marketing campaigns and launch plans for Amazon Devices and Services through our partners and retailers.
- Manage the successful implementation of marketing plans within defined budgets and timelines, working closely with the sales team.
- Deliver an engaging and consistent customer experience across retail stores and retailer websites, considering local differences and nuances.
- Own specific offline and digital workstreams to increase share of voice and share of search, reviewing and tracking performance.
- Execute and ensure tracking of Joint Business Plans (JBP), resulting in delivery of JBP workstreams and volume targets.
- Develop and strengthen contacts with account partners and agencies to deliver plans.
- Manage marketing budgets for DE accounts.
- Develop strong review and tracking mechanisms to continually trial, learn, and share across EU5, establishing benchmarks and improving efficiency and effectiveness of plans.
- Plan and roll out new business accounts, ensuring efficiency and effectiveness of activation plans in line with volume aspirations.
- Understand the detail behind retailers within the business, ensuring all tactical nuances are understood and championed within the business.
Our team is a dynamic and entrepreneurial group of outstanding talents from various cultural backgrounds, based throughout London, Munich, Madrid, Milan, and Paris. We work relentlessly with electronic retail partners to drive household penetration for our various product offerings throughout all product categories.
Requirements- Native level fluency in German and English.
- Several years of proven experience within a Marketing role.
- Thorough knowledge of Marketing principles and best practices.
- Proficient in MS Office and Excel.
- High attention to detail, precise and effective communication, and proven ability to manage multiple, competing priorities simultaneously.
- Proven success in delivering results in a fast-paced and dynamic environment.
- Experience working with key retailers and/or DIY in Germany.
- Experience in consumer product marketing.
- Ability to deep dive data.
- Ability to execute methodically.
- Creative, innovative, and adaptive skills.
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