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Trade Marketing Manager

2 months ago

London, Greater London, United Kingdom Amazon Full time

About the Role:

Amazon is seeking a highly skilled Trade Marketing Manager to join our Amazon Devices Offline Retail Team in São Paulo, Brazil. As a Trade Marketing Manager, you will be responsible for developing and executing our offline channel point of sales (POS) strategy, while raising the bar in customer experience.

Key Responsibilities:

  1. Customer Advocacy: Advocate for what is best for customers, creating a world-class customer experience.
  2. Trade Marketing Strategy: Lead and define the Trade Marketing in-store masterplan to offer relevant permanent & temporary solutions for key consumption periods, events and promotional opportunities.
  3. Point of Sale Materials: Own point of sale materials from design adaptation to local requirements, in-store implementation, maintenance & refresh (e.g. digital and physical POS, content, offline marketing).
  4. In-Store Execution: Develop efficient, scalable mechanisms for in-store repair and fixtures maintenance.
  5. Retail Execution Guidelines: Create and deliver Retail Execution guidelines.
  6. New Product Launches: Develop and execute end-to-end in store plans for new product launches into the BR retail marketplace, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.
  7. Shopper Insights: Identify Shopper Insights to feed into the trade marketing strategy, and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
  8. Merchandising and Field Team: Overview & lead merchandising and field team efforts across all Offline retailers. Analyze in-store KPIs and in-store execution on a regular basis, translating them into data driven action plans.
  9. Sell Out Data: Analyze sell out data to measure effectiveness of our in-store efforts.
  10. Training Programs: Define, manage & deploy training programs for store staff. Manage our e-learning platform including development & localization of training modules.
  11. Trade Shows and Events: Manage end to end processes relating to trade shows, retail specific roadshows or training events.
  12. Collaboration: Work directly with the Head of BR Devices Offline Channel and partner with Amazon Offline Channel Devices Planning, Marketing and Product Management teams.

Basic Qualifications:

  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
  • Experience building, executing and scaling cross-functional marketing programs.
  • History of effectively managing external partners and/or retailers trade marketing roles.
  • Excellent oral and written communication skills in both English and Portuguese.
  • Great professional non-internship marketing experience.

Preferred Qualifications:

  • Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
  • Experience with Salesforce and Tableau.
  • Relevant work experience in sales/marketing management, ecommerce, and retail with consumer electronics or high-tech products preferred.
  • Accomplished range of skill from high-level strategic thinking to creative.