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Senior Marketing Manager EU

2 months ago

London, Greater London, United Kingdom Amazon UK Services Ltd. Full time
About the Role

We are seeking a highly skilled Senior Marketing Manager to join our team in the EU. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy to drive growth and expansion in the EU region.

Key Responsibilities
  • Develop and implement a market research strategy to identify insights and targeting strategies for the EU market.
  • Refine Amazon's DSP proposition to differentiate the program from competition and oversee execution across audience segments and channels.
  • Own the measurement framework, inclusive of brand health metrics and channel attribution models.
  • Run creative and message testing across the marketing funnel and different channels to drive perception and engagement.
  • Automate and improve triggered communication throughout the customer journey.
  • Collaborate cross-functionally with stakeholder teams to deliver a best-in-class experience across the marketing funnel.
Requirements
  • Experience using data, reporting, or tools to measure performance and make adjustments accordingly.
  • Experience directly managing teams.
  • Experience guiding creative input, development, and execution from concept to completion.
  • Experience in marketing or marketing research.
  • Experience in professional non-internship marketing.
  • Experience presenting metrics and progress to goal to senior leadership.
Preferred Qualifications
  • Experience driving direction and alignment with cross-functional teams.