Customer Insight Strategist
4 weeks ago
We are seeking a highly skilled Customer Insight Manager to join our team at General Mills. As a key member of our snacks portfolio, you will be responsible for driving business growth through deep insights and strategic clarity.
Key Responsibilities:
- Conduct in-depth analysis of our snacks portfolio to identify crucial insights that inform brand building and innovation strategies.
- Develop innovative learning plans to enhance product, packaging, and pricing strategies, pushing boundaries for exceptional execution.
- Utilize our demand spaces framework to unlock game-changing growth opportunities and set the stage for unparalleled success.
- Collaborate closely with Brand Experience teams to refine every aspect of communication and brand experience, ensuring a seamless customer journey.
- Harness the power of analytics to connect the dots between market data, consumer insights, and secondary data, transforming insights into actionable strategies.
- Embrace agile learning tools to accelerate decision-making processes and drive innovation at a rapid pace.
Requirements:
- A minimum of 8 years of CMI experience, ideally with another FMCG manufacturer, with a solid understanding of brand building and innovation research methodologies.
- Able to thrive in an agile and fast-moving team, employing pragmatism and leveraging existing knowledge and insight to provide new perspectives and insights.
- Ability to see the big picture – to simplify and synthesise multiple disparate data sources into compelling growth strategies.
- Confident and clear communicator with executive-level leaders.
What We Offer:
- A Certified Great Place to Work, Certified Best UK Workplace, and Best Workplace for Wellbeing & Women.
- Flexible and employee-focused work culture.
We are committed to recruiting, retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally.
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