Consumer Insights Strategist
4 weeks ago
We are seeking a highly skilled Consumer Insights Strategist to join our team at General Mills. As a key member of our snacks portfolio, you will be responsible for driving business growth through deep insights and strategic clarity.
About the Role
In this role, you will work closely with senior leaders to distill insights with clarity and purpose, driving brand growth. You will also spearhead the development of innovative learning plans to enhance product, packaging, and pricing strategies, pushing boundaries for exceptional execution.
Key Responsibilities
* Deep dive into the snacks portfolio to uncover crucial insights that will drive brand building and innovation strategies
* Collaborate with local market teams, cross-functional stakeholders, and agencies to build trust, alignment, and confidence
* Utilize our demand spaces framework to unlock game-changing growth opportunities and set the stage for unparalleled success
* Play a pivotal role in shaping the future of our flagship brands, Nature Valley and Fibre One, by crafting and executing cutting-edge brand strategies
Requirements
A minimum of 8 years of CMI experience ideally with another FMCG manufacturer, with a solid understanding of brand building and innovation research methodologies. Ability to thrive in an agile and fast-moving team, employing pragmatism and leveraging existing knowledge and insight to provide new perspectives and insights. Confident and clear communicator with executive-level leaders.
About Us
At General Mills, we are committed to recruiting, retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. We offer a flexible and employee-focused work culture, and we are a Certified Great Place to Work, Certified Best UK Workplace, and Best Workplace for Wellbeing & Women.
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