Food Business Growth Strategist
1 month ago
Company Overview:
General Mills, a leading food company with over 150 years of experience, is seeking an exceptional Brand Management Manager to join its Marketing team. The company has a rich history of bringing people together with the food they love and aims to become the undisputed growth leader in food.
About the Role:
This is a rare opportunity for a talented marketer to drive transformational change in the brand growth trajectory of one of General Mills' most established brands, Old El Paso. As a Brand Manager, you will be responsible for developing a deep understanding of consumers and using consumer insights to drive brand equity through communication and innovation projects.
Key Responsibilities:
- Develop and implement global and local innovation, renovation, PPA, and outbound licensing initiatives
- Collaborate with category development, sales, SRM, finance, and operations to drive business growth
- Partner cross-functionally to define and execute optimal consumer-first channel and customer engagement strategies
- Support the planning and delivery of the brand strategy and performance across the 4Ps
Requirements:
- 3+ years of marketing/brand management experience preferably within FMCG
- Personal accountability for delivering brand and business results
- Ability to think strategically and creatively, with the ability to turn insight into action
- Self-starter with a strong work ethic and ability to manage complex projects with multiple stakeholders
What We Offer:
A competitive salary of £65,000 per annum, a bonus scheme, health and dental insurance, family and carers leave, and other benefits. The role offers flexibility, with a hybrid work policy that includes regular in-person meetings and a 15:00 finish on Fridays.
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