Consumer Insights Strategist

2 weeks ago


Uxbridge, United Kingdom General Mills Full time
Job Description:

We are seeking a highly skilled Consumer Insights Strategist to join our team as Snacks Portfolio Analyst. This is an exciting opportunity to shape the future of some of the world's most beloved brands.

In this role, you will be a critical member of the snacks Brand Development Team (BDT) and partner with Brand Leaders, Marketers, and Product Developers to bring deep insight expertise and strategic clarity to key business questions.

You will work closely with senior leaders to distill insights with clarity and purpose, driving brand growth and innovation strategies for our flagship brands Nature Valley and Fibre One.

The ideal candidate will have a minimum of 8 years of CMI experience, ideally with another FMCG manufacturer, with a solid understanding of brand building and innovation research methodologies.

As a Snacks Portfolio Analyst, you will be responsible for

  • Deep diving into the snacks portfolio to uncover crucial insights that drive brand building and innovation strategies.
  • Spearheading the development of innovative learning plans to enhance product, packaging, and pricing strategies.
  • Utilizing our demand spaces framework to unlock game-changing growth opportunities.
  • Playing a pivotal role in shaping the future of our flagship brands by crafting and executing cutting-edge brand strategies.

We offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience, plus benefits such as flexible working hours, equal employment opportunities, and a commitment to diversity and inclusion.



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