Brand Transformation Lead

1 month ago


Uxbridge, United Kingdom General Mills Full time
Unlock Your Potential as a Brand Manager at General Mills

Are you passionate about food and driven to shape the future? We're seeking an exceptional Brand Manager to join our General Mills Marketing team in the UK World Foods category. As a key member of our team, you'll have the opportunity to drive transformational change in the brand growth trajectory of Old El Paso, one of our most beloved brands.

About the Role:

We're looking for an experienced marketer with a proven track record of delivering brand and business results. As a Brand Manager, you'll be responsible for developing a deep understanding of the consumer and using consumer insights to drive brand equity through the delivery of communication and innovation projects. You'll collaborate with cross-functional teams, including category development, sales, SRM, finance, and operations, to drive business growth targets.

Your Key Responsibilities:

  1. Develop and execute communication and innovation projects that drive brand equity and growth.
  2. Collaborate with cross-functional teams to develop and implement optimal consumer-first channel and customer engagement strategies.
  3. Support the planning and delivery of the brand strategy and performance across the 4P's.
  4. Lead the Green Giant brand, a local jewel within our portfolio, to deliver consumer and growth ambition.

About You:

We're looking for someone who is organized, structured, and able to manage multiple projects simultaneously. You should have excellent problem-solving skills, be able to think strategically and creatively, and have a strong ability to turn insight into action. A self-starter with a can-do attitude, you should be comfortable working in a fast-paced environment and collaborating with cross-functional teams.

What We Offer:

  • A competitive salary of £60,000 - £80,000 per annum, depending on experience.
  • A hybrid work policy, allowing you to work from home and in the office.
  • Ongoing training and development opportunities to help you grow your career.
  • A comprehensive benefits package, including health insurance, pension contributions, and more.

Join Our Team:

If you're passionate about food, marketing, and driving business growth, we'd love to hear from you. Please submit your application, including your CV and a cover letter, to be considered for this exciting opportunity.



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