Toblerone UK Brand Strategist
4 weeks ago
As a Brand Manager for Toblerone UK, you will play a pivotal role in shaping the premium business strategy for one of the world's most iconic chocolate brands.
We are on a mission to grow our premium business globally, and the UK is a key success market. To support this ambition, we're creating a new, focused Toblerone team in the UK, and we need a changemaker with a strong vision and ambition to achieve our goals.
Working with cross-functional and global teams, you will implement a portfolio strategy that aligns with the brand vision to drive sustainable growth. You will support profit and loss management and future business development plans and objectives, including new product development and platform opportunities.
Key responsibilities:
- Develop a stand-out consumer experience, taking Toblerone to the next level in the UK
- Manage visual identity across all consumer touch points in the UK
- Collaborate with global teams to develop the Premium vision, destination portfolio, and brand communications
- Deliver groundbreaking premium activation programs and partnerships
- Lead and shape the Toblerone instore retail vision and implementation with close cooperation across category, customer, global, and agency teams
- Partner with global teams to deliver key innovation and renovation projects in the UK in service of the premium destination portfolio
- Partner with Sales teams on in-year commercial delivery and excite consumers and customers about the long-term journey
- Analyze trends in consumer, shopper, category, customer, and channels to arrive at key commercial insights to shape brand strategy
- Mobilize and excite internal stakeholders of all levels to join the UK Toblerone journey
Requirements:
- Experience in marketing and brand leadership, with a strong consumer-first focus and experience building brand foundations
- Proven track record in marketing and activating premium or luxury brands with strong growth results
- Ability to challenge the status quo
- Start-up mentality and entrepreneurial drive
- Agility and skill at dealing with ambiguity
- Strong influencing skills
- Ability to build great relationships across a vast agency network and internally
- Ability to navigate complex organizational contexts and manage senior stakeholders
- Analytics and creativity, with a balance of commercial and strategic acumen
- End-to-end ownership and autonomy
- A passion for premium
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