Consumer Insights Strategist

4 weeks ago

Uxbridge, United Kingdom Mondelēz International Full time

Position Overview

Are You Prepared to Drive Change at Mondelēz International?

Join Our Vision to Transform the Future of Snacking. Create It with Passion.

In this role, you will be instrumental in fostering our expansion and achieving outstanding business outcomes. Your primary responsibility will be to translate comprehensive shopping and retail insights into actionable category, retail, and customer strategies. Additionally, you will ensure that shopping insights are seamlessly integrated into marketing initiatives and contribute to the overarching shopper insights agenda across categories.

Key Responsibilities

You will:

  • Develop compelling consumer narratives utilizing the consumer segmentation framework as a foundational data source.
  • Offer robust guidance to stakeholders regarding the principles and applications of consumer segmentation to uncover actionable insights that drive growth at the retail level.
  • Curate an advanced level of social intelligence to identify rich cultural trends, snacking occasions, and brand opportunities within the retail landscape.
  • Generate insights that drive behavioral change and pinpoint effective engagement strategies.
  • Continuously enhance business performance through data analysis, tracking, and learning.
  • Deliver action-oriented insights on innovation, communication, and brand growth priorities to shopper, customer, and revenue planning teams.

Qualifications

A commitment to advancing your career with experience and expertise in:

  • Utilizing retailer/customer data, shopper insights, and analytics to formulate compelling retail customer strategies, preferably within the FMCG/CPG sector.
  • High proficiency in essential business tools (Excel/PowerPoint), with expertise in data modeling and visualization tools (experience with Tableau is essential).
  • Extensive experience in analyzing and visualizing large datasets.
  • Proven experience in presenting to retail teams and engaging in negotiation and joint business planning.
  • Strong understanding and application of market segmentation models.
  • A successful track record of influencing and aligning key customers and business stakeholders within a complex organizational structure.
  • Ability to collaborate effectively with marketing, sales, and external partners.

Role Insights

This position operates at a Pan-European level, reporting to the Senior Director of the EU Shopper Insight Center of Excellence (COE). You will play a crucial role in:

  • Partnering with the EU Central Sales Capability teams, including:
    • eCommerce teams – 60%
    • World Travel Retail & European Export – 15%
    • Revenue Growth Management – 15%
    • Perfect Store + International Customer & Buying Alliance teams – 10%
  • Supporting and coordinating local country shopper insight teams across our EU operations to develop best-in-class learning plans utilizing leading methodologies and insights to enhance the impact of shopper insights organization-wide.
  • Co-leading and managing the EU Shopper Insight COE capability agenda to further develop EU shopper capabilities as part of our global ambition to excel in shopper insights.
  • Collaborating with the Global Shopper Excellence COE to leverage their capabilities for the EU region and share learnings to support the global agenda.

The ideal candidate will demonstrate competency in:

  • A profound understanding of digital commerce and the future of this expanding channel.
  • Managing diverse stakeholders (from managers to senior directors) and influencing decision-making through insights while effectively prioritizing tasks.
  • Overseeing market research initiatives, including budget management, agency selection, and methodology development.
  • Knowledge and experience in market research methodologies related to shopper insights and analytics.
  • Leading an insights agenda from identifying business needs to driving impactful decisions.

Fluency in spoken and written English is essential for this role.

Relocation Support

No relocation support is available.

Company Commitment

Mondelēz International is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Career Growth

We value our talented employees and strive to promote from within whenever possible. If you believe this position aligns with your career goals, we encourage you to consider it.

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