Customer Insight Manager

2 months ago

Uxbridge, United Kingdom General Mills Full time
About the Role

We are seeking a highly skilled Customer Insight Manager to join our team at General Mills. As a key member of our snacks portfolio, you will be responsible for uncovering crucial insights that drive brand building and innovation strategies for our flagship brands Nature Valley and Fibre One.

Key Responsibilities
  1. Deep Dive Insights: Conduct in-depth analysis of our snacks portfolio to identify key trends, consumer behaviors, and market opportunities.
  2. Strategic Planning: Develop and execute innovative learning plans to enhance product, packaging, and pricing strategies, driving exceptional execution and growth.
  3. Market Intelligence: Utilize our demand spaces framework to unlock game-changing growth opportunities and set the stage for unparalleled success.
  4. Brand Strategy: Collaborate closely with the Brand Experience teams to refine every aspect of communication and brand experience, ensuring a seamless customer journey.
  5. Analytics and Insights: Harness the power of analytics to connect the dots between market data, consumer insights, and secondary data, transforming insights into actionable strategies.
  6. Agile Learning: Embrace agile learning tools to accelerate decision-making processes and drive innovation at a rapid pace.
Requirements
  • A minimum of 8 years of experience in a similar role, ideally with another FMCG manufacturer, with a solid understanding of brand building and innovation research methodologies.
  • Able to thrive in an agile and fast-moving team, employing pragmatism and leveraging existing knowledge and insight to provide new perspectives and insights.
  • Ability to see the big picture – to simplify and synthesise multiple disparate data sources into compelling growth strategies.
  • Confident and clear communicator with executive-level leaders.
About Us

At General Mills, we are committed to recruiting, retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. We offer a flexible and employee-focused work culture, and we are proud to be a Certified Great Place to Work, Certified Best UK Workplace, and Best Workplace for Wellbeing & Women.

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