On-Trade Growth Specialist
3 hours ago
We are seeking a highly skilled On-Trade Growth Specialist to join our client's team and drive the growth and development of their premium drinks brand across the on-trade sector.
About the Role:
This is an exciting opportunity for a dynamic marketing professional to take charge of our client's premium drinks brand and drive its expansion across the on-trade sector. The successful candidate will be responsible for developing and implementing trade marketing strategies, managing activations, and driving impactful brand activations.
The ideal candidate will have a strong background in drinks FMCG, a proven track record of success in trade marketing roles, and experience in managing activations and trade events. This role requires a strategic thinker who can execute and deliver measurable results, as well as collaborate with sales teams to create compelling activation plans and promotional campaigns.
The responsibilities of the On-Trade Growth Specialist include:
* Developing and implementing trade marketing strategies to increase visibility, sales, and loyalty within the on-trade sector.
* Collaborating with sales teams to create compelling activation plans and promotional campaigns tailored to channel-specific needs.
* Driving impactful brand activations at key trade events, launches, and customer-facing initiatives.
* Monitoring market trends and competitor activity to identify opportunities for growth and differentiation.
* Supporting the off-trade and grocery strategy, ensuring brand alignment and consistency across all touchpoints.
* Managing budgets and tracking ROI, ensuring efficient use of resources.
Requirements:
* Experienced in the drinks or draught sector, with a proven track record of success in trade marketing roles.
* Strong analytical skills, with the ability to analyze data and drive business growth.
* A strategic thinker with the ability to execute and deliver measurable results.
* Familiar with the nuances of the on-trade landscape and how to effectively engage and influence decision-makers in the channel.
* Creative and data-driven, able to balance bold ideas with analytical insights.
* Based in or around London, with the flexibility to travel as required.
* Passionate about premium brands and eager to be part of a team that is redefining the market.
Salary: Up to £50k plus travel
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