Trade Marketing Strategist

3 hours ago


Barnet, Greater London, United Kingdom COREcruitment International Full time
Job Title: Trade Marketing Strategist

We are seeking an experienced Trade Marketing Strategist to join our client's team and play a pivotal role in expanding their premium drinks brand's presence across the on-trade sector.

About the Role:

This is an exciting opportunity for a dynamic marketing professional with a passion for premium drinks to drive brand growth and visibility in competitive markets. As a Trade Marketing Strategist, you will be responsible for developing and implementing trade marketing strategies to increase visibility, sales, and loyalty within the on-trade sector.

The ideal candidate will have a background in drinks FMCG and be able to lead, orchestrate, and develop strategies to allow for maximum impact across multiple trading channels. This role involves managing activations, trade events, budgets, and forecasting across the business.

The responsibilities of the Trade Marketing Strategist include:

* Developing and implementing trade marketing strategies to increase visibility, sales, and loyalty within the on-trade sector.
* Collaborating with sales teams to create compelling activation plans and promotional campaigns tailored to channel-specific needs.
* Driving impactful brand activations at key trade events, launches, and customer-facing initiatives.
* Monitoring market trends and competitor activity to identify opportunities for growth and differentiation.
* Supporting the off-trade and grocery strategy, ensuring brand alignment and consistency across all touchpoints.
* Managing budgets and tracking ROI, ensuring efficient use of resources.

Requirements:

* Experienced in the drinks or draught sector, with a proven track record of success in trade marketing roles.
* A strategic thinker with the ability to execute and deliver measurable results.
* Familiar with the nuances of the on-trade landscape and how to effectively engage and influence decision-makers in the channel.
* Creative and data-driven, able to balance bold ideas with analytical insights.
* Based in or around London, with the flexibility to travel as required.
* Passionate about premium brands and eager to be part of a team that is redefining the market.

Salary: Up to £50k plus travel

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