Senior Account Director

2 months ago

London, Greater London, United Kingdom MOI Global Full time
Account Director Opportunity

We are seeking a seasoned Account Director to join our Client Services division at MOI Global. This dynamic role is ideal for a driven and passionate marketer eager to collaborate with leading B2B technology brands.

The position demands excellent communication, strategic thinking, and a proven track record in developing and implementing integrated marketing programs, with a strong emphasis on digital marketing and demand planning for comprehensive campaigns.

Key Responsibilities:

  • Lead an account team, providing strategic guidance, overseeing financial management, and managing day-to-day operations for a portfolio of key client accounts.
  • Work closely with the Demand team to plan, execute, and optimize digital demand programs that drive measurable results.
  • Ensure the successful planning, execution, and delivery of campaigns, maintaining the highest standards of quality and service throughout.

Client Relationship Management:

  • Act as the main point of contact for senior-level client stakeholders, building and nurturing strong relationships based on trust and effective communication.
  • Understand clients' business objectives, marketing goals, and challenges to provide strategic recommendations and solutions, particularly in digital marketing and demand generation.
  • Regularly meet with clients to discuss campaign performance, present new ideas, and identify opportunities for growth.

Account Team Leadership:

  • Manage and mentor a team of account managers, coordinators, and specialists to ensure successful implementation of marketing strategies and campaigns, with a particular focus on digital demand programs.
  • Provide clear direction, feedback, and support to account team members, fostering their professional growth and development.
  • Collaborate with cross-functional teams, including creative, strategy, and media, to deliver integrated marketing solutions.
  • Support the Demand team in the strategic planning and execution of digital marketing efforts, ensuring alignment with client objectives and business goals.
  • Share industry insights and thought leadership with clients and internal teams to drive innovation and creative solutions.

Strategic Planning and Campaign Execution:

  • Lead the development and execution of comprehensive, integrated marketing campaigns, including digital marketing, demand generation, ABM, content creation, and events.
  • Work with the Demand team to identify and execute strategies for digital demand programs that drive qualified leads and pipeline growth.
  • Maintain and report on project profitability, team utilisation, and customer insights.

Business Development:

  • Drive strategic growth plans for accounts, identifying new opportunities for upselling and cross-selling, particularly around digital demand solutions.
  • Identify and pursue new business leads through proactive prospecting, networking, referrals, and outreach.
  • Participate in pitches and presentations, showcasing agency capabilities with a focus on digital marketing and demand generation expertise.

Performance Tracking and Reporting:

  • Monitor and analyse campaign performance, providing regular reports and insights to clients, highlighting key metrics and recommendations for optimization, especially in digital channels.
  • Identify areas for improvement in digital demand programs and propose actionable solutions.

Industry Knowledge and Trends:

  • Stay up to date with industry trends, emerging technologies, and best practices in digital marketing and demand generation.
  • Share insights with clients and internal teams to drive innovation and improve campaign performance.

Requirements:

  • Bachelor's degree in marketing, business administration, or a related field.
  • Proven experience (6+ years) in account management or a similar role within an agency or marketing firm (B2B marketing experience is a plus).
  • Strong understanding of digital marketing strategies, demand generation, and the ability to work with cross-functional teams to deliver high-impact digital demand programs.
  • Excellent client relationship management skills with a demonstrated ability to build and maintain long-term partnerships.
  • Experience managing integrated marketing campaigns, particularly in digital marketing, and delivering measurable results.
  • Proficient in using marketing analytics tools to track and measure campaign performance and demand program success.
  • Strong business acumen and understanding of financial management, budgeting, and profitability.
  • Flexibility to travel and attend client meetings and industry events as required.

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