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CRM Executive

1 month ago

London, Greater London, United Kingdom Paysend Full time
About the Role

We are seeking a highly skilled CRM Executive to join our team at Paysend. As a key member of our customer experience team, you will be responsible for developing and implementing a multi-touch point, multi-channel communications strategy that spans emails, push notifications, in-app messaging, and SMS.

Key Responsibilities:

  • Develop a comprehensive communications calendar management, deliverability, and reporting strategy.
  • Analyse campaign performance and identify opportunities to increase engagement and conversion rates at all stages of the customer lifecycle.
  • Plan, execute, and optimise daily, monthly, and quarterly schedules of CRM campaigns, coordinating content, creative, and copywriting with the product team.
  • Follow and continue optimising the internal QA process to ensure consistency and accuracy in campaign send-outs.
  • Liaise with local teams to support regional priorities and partnership and media monetisation teams to support advertising in CRM calendar.
  • Work closely with product and development teams to improve the opt-in rate across all different communication channels.
  • Conduct regular research on competitors to identify industry trends and innovations and implement findings to stay ahead of the curve and enhance the effectiveness of CRM strategies within the Area.
About You

We are looking for a highly motivated and technically adept individual with a creative eye and strong analytical skills. You should have hands-on experience of AB testing, be comfortable in presenting to senior stakeholders, and have a great knowledge of GDPR and other regulations governing customer data privacy and protection.

Requirements:

  • Experience working in a fast-paced, dynamic environment with changing priorities and competing demands.
  • Independent and impact-orientated, with a strong analytical mind and problem-solving skills.
  • Ability to manage multiple priorities in a fast-paced environment and work closely with cross-functional teams.
  • Strong knowledge of CRM technologies and best practices.