Senior CRM Executive

4 weeks ago

London, Greater London, United Kingdom Motorway Full time

Motorway is a leading used car marketplace that has revolutionized the way people buy and sell cars. As a Senior CRM Executive, you will play a crucial role in developing and executing our CRM and lifecycle strategy, ensuring that our customers receive exceptional experiences at every stage of their journey.

Key Responsibilities
  • Assist the Head of CRM in creating and executing a strategic vision for CRM across multiple touchpoints, including email, push, and SMS.
  • Define and implement a data-informed CRM strategy, leveraging data and insights for segmentation, targeting, messaging, and campaign adaptation across different segments.
  • Manage and execute lifecycle journeys and marketing campaigns that deliver excellent customer interactions across multiple touchpoints, focusing on the B2C side of the business.
  • Identify and implement high-impact CRM initiatives to encourage sellers further down in the selling funnel and ultimately driving sales.
  • Work closely with internal teams to develop impactful, targeted, personalised, and brand-consistent messaging and creative.
  • Analyse data and reports to identify trends and opportunities to improve customer experience and product discoverability.
Requirements
  • Experience in customer marketing and CRM with a track record of successfully developing and executing highly impactful CRM programmes and initiatives, preferably in a scaling consumer tech or marketplace business with millions of customers.
  • Strategic and analytical, with a focus on understanding customer behaviour and planning around data-driven insights and strategy development.
  • Strong commercial acumen, brand appreciation and a good creative eye.
  • Deep understanding of CRM tools (ideally Braze) and how to execute multi-channel lifecycle journeys.
  • Strong verbal and written communication skills, capable of building trust and influence with peers and stakeholders, and effectively advocating CRM's vision and strategy.

We offer a competitive salary, BUPA health insurance, discounted dental through BUPA, discounted gym membership through BUPA, hybrid working from home, pension scheme, Motorway car leasing scheme, enhanced parental leave, regular social events, and cycle to work scheme.

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