Senior CRM Lead
1 month ago
Craft Gin Club is seeking a seasoned Senior CRM Lead to join our marketing team. As a key member of our team, you will be responsible for developing and implementing CRM and retention strategies that drive business results.
Key Responsibilities:
- Develop and execute CRM and retention strategies to attract, engage, and retain members
- Implement data-driven marketing campaigns to drive key business results
- Lead the charge in developing and implementing loyalty schemes to enhance customer experience
- Collaborate with cross-functional teams to ensure alignment on strategic approach and campaign implementation
Requirements:
- 5+ years of experience in CRM and retention in the D2C eComm subscription world
- Advanced experience with Ometria or similar marketing automation platforms
- Strong understanding of email marketing best practices and database segmentation techniques
- Experience driving improvements in customer lifetime value and retention
About Craft Gin Club:
Craft Gin Club is the UK's no.1 spirit subscription business, offering a unique experience for gin and rum lovers. We're passionate about delivering exceptional customer experiences and are looking for a talented Senior CRM Lead to join our team.
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