CRM Manager

4 weeks ago

London, Greater London, United Kingdom Currys plc Full time

Role Overview:

CRM Manager (Campaigns and Trading)
London
Currys London Campus at Waterloo (LHO002)
Permanent
Grade 4

The CRM Manager is responsible for planning and delivering the CRM comms strategy for our Campaigns & Trading programme, which includes weekly trade emails as well as behaviour triggers such as Abandon Basket, Browse etc.

You'll be focused on cross-selling and upselling to our existing in-life customer base across Currys, B2B and CPW, utilising all communications channels (email, SMS and DM).

We are passionate about technology, and as the eyes and ears of the customer, our role is to champion customer insight across the business to deliver a customer-centric plan/programme that drives improved sales. As such, you will work closely with Customer Data, Analytics & Insight teams as well as Agencies, Commercial Categories & Services teams.

This is a great opportunity for someone wanting to advance their career in CRM and fast-paced retail. The right candidate will have CRM experience across data, targeting, and execution with proven results in delivering objectives and driving sales.

Key Responsibilities:

  • The planning, delivery, and commercial performance within our core trading campaigns and triggers.
  • Campaigns planning to the laydown schedule and production of campaign content, creative elements, and delivery.
  • Implementing and reporting on key commercial campaigns
  • Working closely with the Commercial teams, promotional and marketing planning teams to deliver coordinated integrated campaigns with CRM best practice at the core of the plans.
  • Acting as the CRM subject matter expert to the wider business on CRM and data-driven marketing, embedding best practice across Currys. Helps others to upskill in CRM.
  • Managing one direct report (CRM Executive) with workload planning and campaign delivery, as well as external agency partners to implement and report on campaigns
  • Weekly results/insights and learnings against wow and YOY highlighting deviation, explanation, and ways to course correct to drive incremental results.
  • Working collaboratively with content teams to create a CRM campaign content both internally and external agencies.

Requirements:

  • To be commercially focused & data-driven, whilst still putting the customer at the heart of every marketing decision.
  • CRM experience working on a high-profile multi-channel consumer brand with exposure across the lifecycle (acquire, keep, and retain) with a sizeable customer database.
  • Managerial experience
  • Retail experience is essential.
  • You will evaluate creative objectively, always championing the customer's best interests
  • Excellent interpersonal skills, a can-do attitude, and a team player

Why Currys plc?

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including private medical insurance, competitive pension scheme, access to discretionary company bonus scheme, life assurance, and hybrid working.

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