CRM Manager

2 weeks ago

London, Greater London, United Kingdom THG Full time

About THG

We're a dynamic, global technology group that specializes in taking brands directly to consumers. Our fully integrated digital commerce ecosystem, THG Ingenuity, powers a portfolio of leading brands and websites, including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty.

Our comprehensive approach ensures we can fully realize our vision and maintain our leadership in the global industry. We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics.

Life at THG Beauty

We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty, and the beauty subscription box brand Glossybox. Our portfolio of premium brands includes the likes of ESPA, Ameliorate, and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. We also partner with a network of over 19,000 influencers to ensure brands can reach their audience anywhere in the world.

Why be a CRM Executive at THG?

As a CRM Executive, you'll support the LOOKFANTASTIC CRM team in executing the EU CRM strategy. This includes briefing and amending creative, building and scheduling emails and push app notifications to drive continued growth in sales, while delivering a great customer experience.

Your Key Responsibilities

  • Responsible for briefing, building, and scheduling email marketing communications and push app notifications for the EU CRM team.
  • Write copy for emails and push notifications.
  • Segment the customer database using in-house CRM tools.
  • A/B testing to ensure emails are optimized to the best-performing setups.
  • Update templates for automated and triggered email campaigns as needed.
  • Analyze and report on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.
  • Support the wider CRM team to achieve monthly revenue targets and channel KPIs.
  • Ensure all email communications and app notifications are delivered on brief, on time, and in line with the global CRM strategy.
  • Ensure all CRM messaging aligns with wider brand messaging and tone of voice.

What Skills and Experience Do I Need?

  • 1+ year's CRM experience.
  • German or Dutch language skills preferred, but Spanish or Italian would also be desirable.
  • Copywriting for marketing channels, ideally CRM.
  • Time management and organization: prioritize workload and effectively manage time to meet tight deadlines.
  • Assertive and proactive with a positive attitude.
  • Strong analytical skills and comfortable using Excel.
  • A keen eye for detail.
  • Ability to work in a fast-paced environment.
  • Multi-channel experience and exposure (Email, App).
  • Experience with Google Analytics and/or Tableau.
  • E-commerce sector experience.

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