Global CRM Strategist

3 days ago


London, Greater London, United Kingdom coty Full time

CRITICAL ROLE: CRM Executive

About the Position

The CRM Executive will play a pivotal role in driving innovative CRM strategies that shape the future of customer loyalty and brand engagement across globally recognised beauty brands like Kylie Cosmetics and Burberry Beauty at Coty.

Main Responsibilities

CRM and Loyalty Leadership
  • Collaborate with the Senior Content & Activation Manager to develop and implement loyalty programs for key Coty brands.
  • Lead the creation of earn/burn frameworks, working closely with internal teams and external agencies.

Performance Monitoring

  • Track and analyse the success of CRM and loyalty programs, ensuring they meet local KPIs.

Campaign Execution

  • Plan and execute localised customer lifecycle campaigns, aligned with global brand guidelines.
  • Lead A/B testing and collaborate with global teams on CRM activity plans.

Innovative CRM

  • Stay updated on competitive CRM activities, using insights to innovate and enhance the program.

VIP Engagement

  • Work with the IM & PR team to organise exclusive events for VIP customers.

Drive Brand Productivity

  • Lead monthly productivity analysis for both online and offline channels.
  • Identify gaps vs. competition and develop action plans with the Snr Manager to boost productivity by 2025.
  • Promote the use of CRM tools and work with the education team to incentivise staff in client recruitment.

Lead Data and Analytics

  • Set data collection targets for each channel, ensuring all touchpoints are optimised for capturing consumer data.
  • Collaborate with local teams to plan Sampling campaigns.
  • Analyse data trends, run sampling campaigns, and share insight presentations with cross-functional teams monthly to inform future strategies.


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