Business Development Channel Strategist
15 hours ago
Qualcomm is seeking a talented Business Development Channel Strategist to join our team. This role will be responsible for developing and executing strategic marketing programs and GTM plans that drive market awareness, preference, and demand for Snapdragon-based compute devices in the Commercial Channel.
The ideal candidate will have 8+ years of experience in commercial channel GTM and marketing, with a strong understanding of how the Commercial Channel and OEMs operate and sell. They will possess a deep understanding of the marketing funnel and tactics, as well as lead generation and nurturing tactics and tools.
The estimated salary for this role is $120,000 - $180,000 per year, depending on experience.
Key Responsibilities:
- Develop and execute quarterly GTM plans in collaboration with Commercial Channel Partners and Account Management team to enhance brand visibility, customer engagement, and drive revenue growth.
- Articulate the Snapdragon value proposition to the Partners Marketing & Partner Management organizations to ensure the benefits of Snapdragon resonate via the various channel programs.
- Work with the Partner's Partner Management team to adapt marketing, enablement, and sales material to fit their audience - inclusive of email, social, banner ads, videos, content syndication, training materials, sales tools, etc.
- Manage the approval process for Partner assets to ensure all Partner-created content and assets comply with Qualcomm brand guidelines and GTM messaging.
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