Digital Marketing Strategist
3 days ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Austin Fraser. In this role, you will be responsible for developing and implementing comprehensive digital marketing strategies tailored to the hospitality industry.
About the RoleThe selected individual will collaborate with our clients' outstanding digital marketing team to help create and execute innovative web marketing, paid search, and content marketing plans. These efforts are designed to amplify the marketing of our clients' brands on various social and digital platforms.
You will have the opportunity to:
- Develop and implement comprehensive digital marketing strategies tailored to the hospitality industry.
- Oversee the planning, execution, and optimisation of marketing campaigns across various channels, focused around Paid Search Ads, social media, email Marketing.
- Provide mentorship and guidance to junior and mid-level marketing team members.
- Identify opportunities for improvement and implement strategies to enhance campaign performance.
- Deliver ad-hoc report requests tailored to the needs of the client.
To be successful in this role, you will need:
- A minimum of 5 years of Digital Marketing experience, with at least 4 years managing Google Ads Campaigns.
- Proficiency in marketing tools and platforms, including PPC, SEO, social media management, and analytics software.
- A proven track record of successfully mentoring marketing team members.
- A strong understanding of marketing principles, digital marketing strategies, and campaign management.
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Exceptional communication, account management and interpersonal skills.
- Creative thinking with the ability to develop innovative marketing solutions.
Austin Fraser is a prestigious hotel agency with a long history of success. We offer a dynamic work environment and excellent benefits package, including:
- A salary of £32,500 - £37,500 per annum.
- Opportunities for professional development and training.
- A generous benefits package, including health insurance, retirement plan, and paid time off.
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