Marketing Performance Optimization Specialist

21 hours ago


London, Greater London, United Kingdom MOO group Full time

We are seeking a highly skilled Marketing Performance Optimization Specialist to join our team at MOO. This role offers an exciting opportunity to drive revenue growth by optimizing marketing performance and making a measurable impact on business outcomes.

In this position, you will play a pivotal role in shaping global strategy, particularly with an emphasis on North America. Your responsibilities will include developing data-driven recommendations for marketing and media mix, ensuring that the right budget levels are allocated across markets, and identifying opportunities for optimization both within individual channels and across the entire marketing ecosystem.

Your expertise with GA4 is crucial—you have used it to understand cross-channel interactivity and performance and can provide actionable insights even without full attribution clarity. You are familiar with ESP platforms like Braze and have seen firsthand how they drive acquisition. You know what works and can advise on the most effective tactics to increase customer acquisition, ensuring that the right data is being collected and used to maximize acquisition efforts.

This is a high-profile position that requires a results-oriented approach, strong analytical skills, and excellent communication abilities. If you are a talented professional with experience in marketing analytics or performance marketing, we encourage you to apply for this challenging and rewarding opportunity.

About the Role

  • Develop data-driven recommendations for marketing and media mix.
  • Optimize budget allocation across markets.
  • Identify opportunities for optimization within individual channels and across the entire marketing ecosystem.


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