Digital Marketing Performance Specialist
2 weeks ago
We are seeking a highly skilled Digital Marketing Performance Specialist to join our dynamic team in the UK. In this role, you will play a pivotal part in measuring and optimizing the performance of our digital marketing activities and driving growth for our organization.
As a key member of our team, you will be responsible for conducting in-depth analysis of marketing campaigns and channels, funnel conversions, lead quality, and customer intent to inform optimization opportunities.
You will monitor performance metrics daily, diagnose drops in key metrics impacting conversions and ROI, and analyze performance data across digital marketing channels, such as paid and organic search, display advertising, content marketing, email campaigns, and social media.
Key Responsibilities- Conducting in-depth analysis of marketing campaigns and channels to identify optimization opportunities.
- Monitoring performance metrics daily and diagnosing drops in key metrics impacting conversions and ROI.
- Analyzing performance data across digital marketing channels to inform optimization strategies.
- Producing regular reporting on campaign performance and ROI, providing actionable insights for optimizing marketing strategies.
- Collaborating with teams to design and execute A/B tests and experiments aimed at enhancing campaign performance and user experience.
To succeed in this role, you will need:
- Strong experience in digital marketing analytics, preferably in a fast-growing B2B tech/SaaS business.
- Bachelor's or Master's degree in data analytics, marketing analytics, statistics, or a related field.
- Strong proficiency with marketing analytics tools such as Google Analytics 4, Campaign Manager, Facebook Ads Manager, LinkedIn Ads Manager, and digital marketing data.
- Strong problem-solving and analytical skills to methodically structure problems and quantify potential solution sets.
- Excellent communication skills with the ability to clearly present findings to both technical and non-technical audiences.
At Builder, we offer a range of great benefits, including:
- An attractive quarterly OKR bonus plan or commission scheme dependent on your role.
- Stock options in a $450 million funded Series D scale-up company.
- 24 days annual leave + bank holidays.
- Time off between Christmas and New Year.
- Generous Referral Bonus scheme.
- Pension contributions.
- Private Medical Insurance provided by AXA.
- Private Dental Insurance provided by Bupa.
- Access to our Perkbox.
We estimate the salary for this role to be around £60,000 - £80,000 per annum, depending on experience.
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