Digital Marketing Performance Specialist
1 week ago
DTC Jobs seeks a skilled Digital Marketing Performance Specialist to drive campaign success and deliver measurable results.
Job OverviewThis role is ideal for a data-driven professional with experience in paid search marketing, looking to optimize campaigns for leading brands and exceed performance goals.
About the RoleWe are looking for an innovative Paid Search Marketer to join our dynamic team. In this position, you will create and manage PPC campaigns across various platforms, focusing on Google Ads and Bing Ads. You will also conduct thorough keyword research and competitive analysis, optimizing ad copy, bids, and landing pages to improve campaign performance.
Responsibilities- Create and manage PPC campaigns to meet client objectives
- Conduct keyword research and competitive analysis to inform campaign strategies
- Optimize ad copy, bids, and landing pages to improve campaign performance
- Analyze metrics and prepare reports to track performance against objectives
- Collaborate with other marketing team members to align paid search campaigns with overall marketing strategies
- 2+ years of experience in paid search marketing
- Strong understanding of Google Ads, Bing Ads, and SEO principles
- Proficiency in data analysis and reporting tools (e.g., Google Analytics)
- Excellent communication skills and teamwork capabilities
- Ability to manage multiple campaigns simultaneously and meet deadlines
- Experience in ecommerce marketing is a plus
A competitive salary of approximately $85,000 per year, depending on location and experience, along with opportunities for career growth and professional development.
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