Performance Marketing Specialist
4 weeks ago
Drive user acquisition and retention across multiple digital channels as a key member of our team at Mor Search.
Role Overview:
In this role, you will be responsible for developing and executing data-driven marketing strategies that maximize ROI and support our client\'s ambitious growth targets. This involves creating and optimizing performance marketing campaigns across various digital channels, including PPC, social media, display, and content marketing.
Key Responsibilities:
- Develop and implement data-driven marketing strategies to drive user acquisition and retention across multiple digital channels.
- Monitor and analyze campaign performance, providing actionable insights and recommendations to optimize ROI and drive growth.
- Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
- Conduct A/B testing and experiment with new marketing tactics to continually improve campaign performance.
- Utilize analytics tools to track, report, and present key metrics, including CPA, CPL, LTV, and ROI.
- Stay up-to-date with industry trends and emerging digital marketing strategies, particularly in the AI and data development space.
Requirements:
- Proven experience in performance marketing, preferably in a SaaS or AI/tech-focused environment.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Hands-on experience with digital marketing tools and platforms, including Google Ads, Facebook Ads, LinkedIn, and analytics tools such as Google Analytics.
- Demonstrated success in managing and optimizing multi-channel marketing campaigns.
- Excellent communication and collaboration skills, with a proactive and results-oriented mindset.
- Knowledge of AI, machine learning, or data development platforms is a plus.
- Bachelor\'s degree in Marketing, Business, or a related field.
What Our Client Offers:
- Competitive salary and performance-based bonuses.
- Flexible working environment with opportunities for remote work.
- The chance to work with a talented and passionate team in a fast-growing startup.
- Opportunities for professional growth and career advancement.
- A vibrant and inclusive company culture.
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