Head of Omnichannel Loyalty and CRM
1 day ago
As a seasoned leader in customer-centric strategies, you will drive business growth by fostering deeper relationships with our European customers. Your expertise in omnichannel loyalty programs and CRM initiatives will enable seamless experiences across online, retail, and mobile touchpoints.
Omnichannel Loyalty Strategy- Develop and implement a data-driven omnichannel loyalty strategy that engages consumers and delivers commercial value to the business.
- Ensure the program aligns with business objectives, regional nuances, and provides a cohesive experience across channels.
- Partner with marketing teams to integrate the loyalty program into the customer journey, driving awareness of our offerings.
- Track and analyse program performance to identify opportunities for optimisation.
- Oversee the implementation and optimisation of our CRM Platform in Europe, ensuring it integrates loyalty program data, newsletter sign-ups, and targets consumers with relevant messaging.
- Ensure seamless integration of CRM and loyalty program data for a comprehensive understanding of European customers.
- Partner with Trade and Experience teams to leverage CRM data and loyalty program insights for improved customer interaction and service delivery.
- Measure the effectiveness of lifecycle communications and optimise campaigns based on performance data.
Estimated salary: £80,000 - £100,000 per annum.
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