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Ecommerce Events Lead

1 month ago

Nottingham, Nottingham, United Kingdom Boots Full time

About the Role

We are seeking a highly skilled Ecommerce Events Lead to join our team at Boots. This is a key role within our ecommerce team, responsible for the implementation, execution, and analysis of events online to achieve growth targets.

Key Responsibilities

  1. Develop and implement the end-to-end trade overlay events plan within beauty ecommerce, working closely with cross-functional teams to land events on the website, including asset briefing, promotional setup, performance analysis, and supporting ecommerce teams with strategic planning.
  2. Conduct in-depth analysis of events performance for relevant categories, reviewing digital KPIs (including traffic, click-through rates, conversion), alongside commercial KPIs (revenue and profit), to support the shaping of the future trade overlay events plan.
  3. Collaborate with ecommerce and category trading teams to understand category, product, and brand priorities, briefing event assets and on-site support accordingly to reflect this.
  4. Drive innovation with event look and feel and customer journey, undertaking competitor reviews of event execution, and seeking out new ways to refresh the events execution on-site.
  5. Review the strength of the events plan and line list versus the prior year, and highlight key drivers, risks, and recommendations to ecommerce leads in order to support growth plans.

Requirements

  1. Commercial experience, either within ecommerce, retail trading/buying, or commercial planning.
  2. Strong operational skills and exposure to implementing plans and projects efficiently, at pace.
  3. Analytical, with an understanding of online trading levers and performance marketing.
  4. Experience in using data and insight to make informed recommendations on driving the events plan.
  5. Excellent stakeholder management – confident engaging and holding to account team, peers, wider digital and commercial teams along with senior stakeholders.

Our Benefits

  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes, and more.
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

What's Next

We are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location, you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.