Senior Director, Integrated Marketing Communications EMEA
18 hours ago
We are seeking a highly experienced and skilled Senior Director, Integrated Marketing Communications EMEA to join our team at SharkNinja. As a key member of our marketing leadership team, you will play a critical role in shaping and executing our integrated marketing communications strategy across the EMEA region.
Key Responsibilities- Strategic Planning: Develop, execute, and continually refine an integrated marketing communication strategy that aligns with our company's overall marketing objectives.
- Brand Management: Ensure brand consistency across all communication channels and materials.
- Campaign Development: Lead the regional development of integrated marketing campaigns that encompass various communication channels, including digital, social media, traditional advertising, and public relations.
- Content Strategy: Develop and implement a content strategy that provides engaging and informative content across various platforms.
- Agency Relationships: Coordinate with all agencies and in-house teams to ensure campaigns are integrated and opportunities are maximized.
- Measurement and Analytics: Establish key performance indicators (KPIs) and regularly assess the effectiveness of marketing communication efforts.
- Budget Management: Own and allocate the regional demand gen budgets, ensuring cost-effective strategies and adherence to financial guidelines.
- Geo Expansion: Drive and build full funnel marketing plans to launch within new emerging markets across EMEA.
- Team Leadership: Lead and mentor a team of marketing professionals across EMEA, fostering a collaborative and high-performance culture.
- Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
- A minimum of 15 years of experience in marketing and communication roles, with 10 years in a leadership or managerial position.
- Proven expertise in creating and implementing integrated marketing communication strategies.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Strong leadership skills and ability to influence at all levels.
- Proficiency in marketing tools and platforms, including marketing automation software, content management systems, and analytics tools.
- Strong interpersonal and team management skills.
- Deep understanding of all marketing comms channels (ATL, BTL, PR, Social, Sponsorship etc).
- Experience in relevant industries.
- Familiarity with emerging marketing communication trends and technologies.
- Public speaking and presentation skills.
- Knowledge of international marketing and communications if applicable to the organization's scope.
- EMEA experience.
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