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Senior Marketing Director EMEA
2 months ago
We are seeking a highly skilled and experienced Senior Marketing Manager to join our team at Network Scientific Recruitment. As a Senior Marketing Manager, you will be responsible for leading all downstream marketing efforts for our product portfolios across the EMEA region, to support the delivery of growth objectives in line with corporate objectives.
Key Responsibilities:
- Assess relevant market trends, customer needs, clinical trends, regulatory environment, and competitive landscape to drive EMEA commercial direction.
- Manage traditional downstream product management activities including but not limited to: marketing collateral development, tradeshow management, interfacing with and assessing customer and physician needs, KOL development, regional portfolio life cycle management, customer and competitor insights gathering,
- Interface with senior leadership to gain their alignment on strategic plans and tactical execution.
- Implement pricing guidelines.
- Develop strategies, plans, budgets and forecasts to drive business performance improvement.
- Recruit, build and develop talent within the EMEA marketing team.
- Develop commercial launch execution and drive implementation of world-class new product launches
- KOL Management
- Professional Education
- Segment and prioritize product portfolio and resources in line with EMEA strategy and growth potential.
- Devise and execute the marketing campaign across channels including website, email, search, social media and PR aligned with the Focus.
Requirements:
- Broad and extensive knowledge of marketing within the medical devices' environment.
- Degree in Business Management/Marketing,
- At least 10 years exposure to Corporate Business, including 3 to 5 years in a senior Marketing position (i.e. handling a portfolio of brands of magnitude and a marketing organisation) in a multi-national company.
- Medtech background
- The position requires broad appreciation and understanding of marketing, finance, business management and the inter-relationship between these disciplines.
- A proven track record in managing diverse teams, a global perspective and effectiveness in cross cultural environments.
- Highly developed leadership qualities, as well as the ability to build a high performing team
- The incumbent must have demonstrated strengths in leadership, interpersonal skills and functional technical skills, an ability to manage cross functional resources without direct reporting relationships, exposure to manufacturing operations and business analysis. Thorough knowledge of company business and financial policies and practices.
- Preferable MBA qualified
- Must be able to travel up to 30-50%