Senior Director Luxury Brand Marketing EMEA

5 days ago

London, Greater London, United Kingdom Marriott International Full time

Job Title: Senior Director Luxury Brand Marketing EMEA

Job Summary:

The Senior Director Luxury Brand Marketing EMEA is responsible for developing and executing Luxury Brand marketing strategies, campaigns, and creative to support driving awareness, consideration, and demand for the portfolio of Luxury hotels in EMEA. The position will maintain a laser focus on customer data, building a strong understanding of the high net-worth customer in order to develop impactful marketing strategies with a clear ROI.

Key Responsibilities:

  • Leads Luxury Brand Marketing efforts to drive awareness of the following brands including but not limited to: The Ritz Carlton, The Ritz-Carlton Reserve, St. Regis, JW Marriott, The Luxury Collection, W Hotels, EDITION, Marriott International Luxury Group, and any future brands.
  • Responsible for working in partnership with global and EMEA Luxury Brand team and wider EMEA Marketing teams, to lead audience-led, 360 marketing strategy including activations to support achieving brand objectives.
  • Responsible for understanding and monitoring customer sentiment and trends in key source markets and using these insights in developing marketing strategy and plans.
  • Responsible for the coordination and ongoing management of the EMEA Luxury Brands messaging strategy to ensure cohesive, comprehensive, and coordinated approach to luxury consumer-facing messaging.
  • Responsible for leading Luxury Brands partnership strategy in partnership with EMEA Luxury Brand Champions and Global/EMEA Partnership Teams.
  • Responsible for the review and approval of all EMEA consumer-facing Luxury Brands messaging and creative.
  • Partner with EMEA Paid Media team on Portfolio Campaigns to ensure messaging and offer resonates with luxury audiences.
  • Partner with Consumer Ops teams to develop and execute strategy targeting HNWI in EMEA markets.
  • Partner with Marketing Partnerships team on Marriott Bonvoy and Luxury Brands messaging and activation strategy.
  • Partner with Loyalty Marketing to find opportunities to coordinate Luxury Portfolio, Luxury Brands, and Loyalty consumer-facing messaging and activations.
  • Partner with Partnerships (Enterprise & Financial) to develop a Partner channel messaging and activation plan in line with Luxury Brands Messaging Strategy.
  • Partner with Member Comms (Email) team to develop Luxury Portfolio and Luxury Brands Email messaging plan.
  • Partner with Communications Team to develop brand stories that will drive top-tier media coverage.
  • In partnership with the EMEA Paid Media Team, identify and manage EMEA Luxury Audiences including insights, messaging plans, and audience-led creative and content.
  • Responsible for Creative Agency Management, including onboarding, identifying agency needs, ensuring working to brand voice.
  • Responsible for the correct Marriott Bonvoy affiliation, and Luxury Brand voice across all consumer-facing messaging.
  • Provide input into and take direction from the EMEA Consumer Marketing Steer Co to ensure Luxury Brand marketing campaigns are planned in coordination with overall EMEA Consumer Marketing Strategy.
  • Responsible for ongoing localisation of Luxury Brand marketing campaigns, ensuring all consumer messaging is timely, relevant, and engaging for EMEA audiences.
  • Identify, track, and report against key performance indicators (KPIs) to monitor progress in building brand affinity in EMEA.
  • Responsible for the Luxury creative test and learn strategy in partnership with EMEA Paid Media team.
  • Oversight of internal and external Luxury Group events that target key stakeholders, including but not limited to GSO events, Women in Luxury dinners, HNW customer events, owner summits, etc.

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