Head of Luxury Brand Development

6 days ago

London, Greater London, United Kingdom Marriott International Full time

Job Summary

The Senior Director, Luxury Brand Marketing EMEA is responsible for developing and executing luxury brand marketing strategies, campaigns, and creative to support driving awareness, consideration, and demand for the portfolio of luxury hotels in EMEA. The position will maintain a laser focus on customer data, building a strong understanding of the high net-worth customer in order to develop impactful marketing strategies with a clear ROI.

This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands and Communications EMEA, and has a dotted line to both the Vice President, Luxury Brands Europe and Vice President, Luxury Brands MEA. The role leads the Senior Manager Luxury Brand Marketing and Events, EMEA.

The role collaborates with stakeholders across both EMEA and HQ in disciplines such as marketing, brand, loyalty, partnerships, PR, and communications and digital. The role will also work closely with Area and Franchise Commercial teams, and agency partners including creative and paid media.

This role works in close collaboration with the full EMEA Luxury Brand team as well as other EMEA Marketing leaders including the Senior Director Marketing EMEA, Director Media Strategy, and Director Content Marketing. The role will manage the luxury brand marketing fund expenditure.

Key Responsibilities

  • Develop and execute luxury brand marketing strategies, campaigns, and creative to drive awareness, consideration, and demand for luxury hotels in EMEA.
  • Build and maintain a strong understanding of the high net-worth customer to develop impactful marketing strategies with a clear ROI.
  • Collaborate with stakeholders across EMEA and HQ to lead audience-led, 360 marketing strategy, including activations to support achieving brand objectives.
  • Develop and manage the luxury brand marketing fund expenditure.
  • Lead the luxury brand marketing team, including the Senior Manager Luxury Brand Marketing and Events, EMEA.
  • Partner with EMEA Paid Media team to identify and manage EMEA luxury audiences, including insights, messaging plans, and audience-led creative and content.
  • Develop and manage the luxury brand creative test and learn strategy in partnership with EMEA Paid Media team.
  • Oversee internal and external luxury group events that target key stakeholders, including GSO events, Women in Luxury dinners, HNW customer events, owner summits, etc.

Requirements

  • 10+ years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance with a focus on marketing (lifestyle and luxury industry preferred).
  • Proven experience of driving creative marketing strategies and enhancing affinity for luxury brands.
  • University or professional marketing qualification required.
  • Knowledge and experience in developing strategy, marketing plans, brand marketing campaigns, digital brand marketing, financial planning, and budgeting is required.
  • Language requirements: High proficiency in English is required. Additional language knowledge or proficiency is desirable.

About Marriott International

Marriott International is a global hospitality leader with a portfolio of 30 brands and over 7,000 properties in more than 131 countries. We are committed to providing exceptional guest experiences, driving innovation, and making a positive impact on our communities.

We offer a range of benefits, including:

  • Competitive salary and bonus structure
  • Comprehensive health and wellness programs
  • Professional development opportunities
  • Recognition and rewards programs
  • Discounts on hotel stays and other Marriott benefits

We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity, equity, and inclusion.

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