Director of Luxury Marketing Strategy

6 days ago

London, Greater London, United Kingdom Marriott International Full time

Job Summary

The Senior Director, Luxury Brand Marketing EMEA is responsible for developing and executing luxury brand marketing strategies, campaigns, and creative to support driving awareness, consideration, and demand for the portfolio of luxury hotels in EMEA. The position will maintain a laser focus on customer data, building a strong understanding of the high net-worth customer in order to develop impactful marketing strategies with a clear ROI.

This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands and Communications EMEA, and has a dotted line to both the Vice President, Luxury Brands Europe and Vice President, Luxury Brands MEA. The role leads the Senior Manager Luxury Brand Marketing and Events, EMEA.

The role collaborates with stakeholders across both EMEA and HQ in disciplines such as marketing, brand, loyalty, partnerships, PR, and communications and digital. The role will also work closely with Area and Franchise Commercial teams, and agency partners including creative and paid media.

This role works in close collaboration with the full EMEA Luxury Brand team as well as other EMEA Marketing leaders including the Senior Director Marketing EMEA, Director Media Strategy, and Director Content Marketing. The role will manage the luxury brand marketing fund expenditure.

Key Responsibilities

  • Develop and execute luxury brand marketing strategies, campaigns, and creative to drive awareness, consideration, and demand for luxury hotels in EMEA.
  • Build and maintain a strong understanding of the high net-worth customer to develop impactful marketing strategies with a clear ROI.
  • Collaborate with stakeholders across EMEA and HQ to lead audience-led, 360 marketing strategy, including activations to support achieving brand objectives.
  • Develop and manage the luxury brand marketing fund expenditure.
  • Lead the luxury brand marketing team, including the Senior Manager Luxury Brand Marketing and Events, EMEA.
  • Partner with EMEA Paid Media team to identify and manage EMEA luxury audiences, including insights, messaging plans, and audience-led creative and content.
  • Develop and execute creative agency management, including onboarding, identifying agency needs, and ensuring working to brand voice.
  • Manage the luxury brand marketing budget and ensure alignment with business objectives.
  • Develop and maintain relationships with senior leaders, including Commercial Leaders, Continent and Regional Teams, and external agencies.
  • Provide input into and take direction from the EMEA Consumer Marketing Steer Co to ensure luxury brand marketing campaigns are planned in coordination with overall EMEA Consumer Marketing Strategy.
  • Identify, track, and report against key performance indicators (KPIs) to monitor progress in building brand affinity in EMEA.
  • Develop and execute a luxury creative test and learn strategy in partnership with EMEA Paid Media team.
  • Oversight of internal and external luxury group events that target key stakeholders, including but not limited to GSO events, Women in Luxury dinners, HNW customer events, owner summits, etc.

Requirements

  • 10+ years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance with a focus on marketing (lifestyle and luxury industry preferred).
  • Proven experience of driving creative marketing strategies and enhancing affinity for luxury brands.
  • University or professional marketing qualification required.
  • Knowledge and experience in developing strategy, marketing plans, brand marketing campaigns, digital brand marketing, financial planning, and budgeting is required.
  • Language requirements: High proficiency in English is required. Additional language knowledge or proficiency is desirable.

  • Director of Luxury Brand Strategy

    2 days ago

    London, Greater London, United Kingdom Marriott International Full time

    Job SummaryThe Director of Luxury Brand Strategy for Marriott International is responsible for driving the success of the JW Marriott and The Luxury Collection brands in Europe. This role will focus on four key areas:Culturally Relevant Brand MarketingDevelop and execute 360-degree brand marketing campaigns and activations in key European source markets, in...

  • Director of Luxury Brand Strategy

    2 days ago

    London, Greater London, United Kingdom Marriott International Full time

    Job SummaryThe Director of Luxury Brand Strategy for Marriott International is responsible for driving the success of the JW Marriott and The Luxury Collection brands in Europe. This role will focus on four key areas:Culturally Relevant Brand MarketingDevelop and execute 360-degree brand marketing campaigns and activations in key European source markets, in...

  • Director of Luxury Brand Strategy

    5 days ago

    London, Greater London, United Kingdom Marriott International Full time

    Job SummaryThe Director of Luxury Brand Strategy for Marriott International is responsible for the execution of luxury brand initiatives and brand marketing campaigns across Europe. This role will focus on four key areas:Culturally Relevant Brand MarketingDevelop and implement 360-degree brand marketing campaigns and activations in key European source...

  • Director of Luxury Brand Strategy

    6 days ago

    London, Greater London, United Kingdom Marriott International Full time

    Job SummaryThe Director of Luxury Brand Strategy for Marriott International is responsible for the execution of luxury brand initiatives and brand marketing campaigns across Europe. This role will focus on four key areas:Culturally Relevant Brand MarketingDevelop and implement 360-degree brand marketing campaigns and activations in key European source...

  • Marketing Director

    1 day ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time £120,000 - £150,000

    About the RoleWe are seeking a highly skilled Marketing Director to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our organization, you will play a crucial role in driving the business forward by showcasing our passion for providing a luxury service on an international scope within digital marketing.Key...

  • Marketing Director

    7 days ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time £120,000 - £150,000

    About the RoleWe are seeking a highly skilled Marketing Director to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our organization, you will play a crucial role in driving the business forward by showcasing our passion for providing a luxury service on an international scope within digital marketing.Key...

  • Marketing Director

    4 days ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time £120,000 - £150,000

    About the RoleWe are seeking a highly skilled Marketing Director to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our organization, you will play a crucial role in driving the business forward by showcasing our passion for providing a luxury service on an international scope within digital marketing.Key...

  • Marketing Director

    7 days ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time £120,000 - £150,000

    About the RoleWe are seeking a highly skilled Marketing Director to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our organization, you will play a crucial role in driving the business forward by showcasing our passion for providing a luxury service on an international scope within digital marketing.Key...

  • Marketing Director

    7 days ago

    London, Greater London, United Kingdom The Doyle Collection Full time

    Job SummaryThe Doyle Collection is seeking a highly experienced and innovative Marketing Director to lead the development and execution of marketing campaigns and strategies to elevate the reach, revenue, and reputation of our luxury hotels. As the Director of Marketing, London and Group Loyalty, you will play a pivotal role in maximizing the potential of...

  • Marketing Director

    1 week ago

    London, Greater London, United Kingdom Zachary Daniels Full time

    Job Description**About the Role**Zachary Daniels is seeking a highly skilled and experienced Marketing Director to lead our luxury skincare brand to new heights. As the Head of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives growth, innovation, and brand awareness.Key Responsibilities:Strategic...

  • Director of Marketing Strategy

    4 weeks ago

    City of London, Greater London, United Kingdom COREcruitment International Full time

    Director of Marketing StrategyBecome a key player in a forward-thinking hospitality organization celebrated for its exceptional dining and entertainment offerings.Position Overview:We are in search of an energetic Director of Marketing Strategy who possesses a strong affinity for digital and social media, aimed at enhancing brand recognition, increasing...

  • Marketing Director

    6 days ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time £120,000 - £150,000

    About the RoleWe are seeking a highly skilled Marketing Director to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our organization, you will be responsible for driving the marketing strategy for a luxury hospitality business.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies to drive...

  • Marketing Director

    5 days ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time £120,000 - £150,000

    About the RoleWe are seeking a highly skilled Marketing Director to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our organization, you will be responsible for driving the marketing strategy for a luxury hospitality business.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies to drive...

  • Marketing Director

    5 days ago

    London, Greater London, United Kingdom The Doyle Collection Full time

    About the RoleWe are seeking a highly experienced and innovative Marketing Director to lead our marketing efforts in London and drive business growth for our luxury hotels. As a key member of our marketing leadership team, you will be responsible for developing and executing strategic marketing campaigns to elevate our brand reputation, revenue, and...

  • Marketing Director

    6 days ago

    London, Greater London, United Kingdom The Doyle Collection Full time

    About the RoleWe are seeking a highly experienced and innovative Marketing Director to lead our marketing efforts in London and drive business growth for our luxury hotels. As a key member of our marketing leadership team, you will be responsible for developing and executing strategic marketing campaigns to elevate our brand reputation, revenue, and...

  • Marketing Assistant

    3 days ago

    London, Greater London, United Kingdom UNIVERSITY OF THE ARTS LONDON Full time

    We are seeking a highly motivated and creative Marketing Assistant to join our luxury swimwear brand at the UNIVERSITY OF THE ARTS LONDON. This role offers an exciting opportunity to be part of a dynamic team in luxury men's swimwear, collaborating closely with the Creative Director to enhance the brand across various platforms.Key...

  • Marketing Assistant

    3 days ago

    London, Greater London, United Kingdom UNIVERSITY OF THE ARTS LONDON Full time

    We are seeking a highly motivated and creative Marketing Assistant to join our luxury swimwear brand at the UNIVERSITY OF THE ARTS LONDON. This role offers an exciting opportunity to be part of a dynamic team in luxury men's swimwear, collaborating closely with the Creative Director to enhance the brand across various platforms.Key...

  • Marketing Director

    2 days ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time £120,000 - £150,000

    About the RoleWe are seeking a highly skilled Marketing Director to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our organization, you will be responsible for driving the marketing strategy for a luxury hospitality business.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies across...

  • Marketing Director

    2 days ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time £120,000 - £150,000

    About the RoleWe are seeking a highly skilled Marketing Director to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our organization, you will be responsible for driving the marketing strategy for a luxury hospitality business.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies across...

  • Head of Marketing Strategy

    7 days ago

    London, Greater London, United Kingdom Hudson Yards Full time

    Executive Director of MarketingJob Summary:We are seeking a highly skilled and experienced Executive Director of Marketing to lead our marketing efforts at Hudson Yards. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.Key...