Senior Director of Product Marketing

4 weeks ago

London, Greater London, United Kingdom Mirakl Full time

Mirakl, the global leader in platform business innovation, is seeking a dynamic and strategic Senior Director of Product Marketing to elevate our product marketing efforts.

This role will be crucial in driving the go-to-market strategy, positioning, messaging, analyst relations, and overall marketing success of our multi-product suite of solutions.

The ideal candidate will have a strong background in B2B marketing, with a deep understanding of SaaS and eCommerce dynamics, and a proven track record of building strong relationships with product, sales, and customer success teams as well as leading high-performing product marketing teams.

This position is available in our offices located in Paris, Munich, London, or Boston.

Key Responsibilities:
  1. Strategic Leadership: Develop and execute the global product marketing strategy aligned with Mirakl's business objectives and growth targets. Lead and mentor a team of product marketing professionals, fostering a culture of innovation, collaboration, and excellence.
  2. Go-to-Market Strategy: Define and manage the go-to-market strategy for all Mirakl products, ensuring successful product launches and sustained market growth. Conduct market research and competitive analysis to inform product positioning, pricing, and differentiation strategies.
  3. Product Positioning and Messaging: Craft clear and compelling product positioning and messaging that resonates with target audiences and drives market demand. Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape to inform product messaging and positioning.
  4. Manage Analyst Relations: Develop and execute a comprehensive analyst relations strategy to enhance Mirakl's visibility and reputation in the market globally. Build and maintain strong relationships with key industry analysts, ensuring they are well-informed about Mirakl's products, vision, and market leadership.
  5. Demand Generation and Growth: Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth. Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement.
  6. Customer Advocacy and Engagement: Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of Mirakl's solutions. Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy.

Requirements: Bachelor's degree in Marketing, Business, or a related field. 7+ years of experience in product marketing, preferably within the SaaS or technology industry. Proven experience in leading and managing high-performing marketing teams. Strong strategic thinking, analytical, and problem-solving skills. Excellent written and verbal communication skills with the ability to create compelling narratives. Deep understanding of the B2B marketing landscape and eCommerce dynamics. Demonstrated success in developing and executing go-to-market strategies for complex products. Ability to thrive in a fast-paced, dynamic environment with a strong sense of urgency and adaptability. High fluency in English is a must; fluency in French would be a bonus.

Mirakl is a hyper-growth company at the heart of digital transformation for the world's most forward-thinking organizations. We welcome collaborators with their diverse perspectives and experiences to power us forward. If you're ready to join a company that values innovation, collaboration, and excellence, we strongly encourage you to apply to this role.

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