Pet Insurance Marketing Director
4 days ago
Napo is a pioneering Insurtech company dedicated to transforming the pet insurance industry. Our mission is to deliver innovative, customer-centric, and transparent products & services that ensure pet owners can keep their pets happy and healthy.
As we continue to expand, we're seeking an accomplished and forward-thinking Pet Insurance Marketing Director to drive our marketing strategy and propel us to new heights.
Key Responsibilities- Marketing Strategy Development: Design and execute a comprehensive marketing plan aligned with the company's growth objectives, encompassing both digital and traditional channels.
- Brand Development: Establish and maintain a strong brand presence in the market, ensuring consistent messaging and visual identity across all touchpoints.
- Growth Marketing: Lead the overall strategy for customer acquisition and retention, collaborating closely with our external agency to optimize campaigns for performance across channels such as paid search, social media, email, and partnerships.
- Public Relations: Oversee PR efforts to increase brand visibility and manage the company's public image, including managing media relationships, press releases, and event planning.
- Community Management: Cultivate and engage our community of pet owners, building a loyal customer base through social media, forums, events, and other platforms.
- Content Strategy: Oversee the creation of compelling content that resonates with our target audience, including blogs, newsletters, videos, and more.
- Leadership: Proven track record of leading and scaling marketing teams in a fast-paced startup environment.
- Strategic Thinking: Ability to develop and execute comprehensive marketing strategies that drive growth and brand awareness.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
- Creativity: A creative thinker who can develop innovative campaigns and solutions that differentiate our brand in the marketplace.
- Salary: £80,000 - £100,000 per annum, depending on experience.
- BUPA health insurance with YuLife app
- Unlimited GP video consultation (via Bupa Blua Health)
- Pension scheme
- Napo insurance for your pets
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