Growth Marketing Director for Pet Food Revolution

7 days ago

London, Greater London, United Kingdom Affinity Full time
Revolutionize the Pet Food Industry as Our Head of Growth D2C

Nature's Menu is embarking on a transformative journey to revolutionize pet nutrition. As our visionary Head of Growth D2C, you will play a pivotal role in shaping the future of our high-growth Direct-to-Consumer subscription business.

About Us

We're a pioneering force in raw and natural pet food with over 40 years of experience. Backed by international pet & human food powerhouse Agrolimen, we're poised to transform the industry with our high-quality, nutritious meal plans for pets worldwide.

Our Direct-to-Consumer team is leading the charge, driving growth through innovative customer acquisition channels and redefining customer experience for pet owners.

Why Join Us?

We're building a world-class digital team to drive our ambitious growth goals. As part of our dynamic team, you'll make an immediate impact from day one, collaborating with D2C experts and our international community to shape the future of our fast-growing business.

The Role

As our Head of Growth D2C, you will report directly to our Managing Director, leading customer acquisition across digital and offline marketing channels. Your responsibilities will include:

  • Developing and executing a holistic customer acquisition strategy across paid search, social media, offline campaigns, and partnerships.
  • Collaborating with the Head of Performance Marketing to drive customer acquisition across all channels, working closely together with external agency partners to optimize LifeTime Value (LTV) and reduce customer acquisition costs (CAC).
  • Partnering with the Senior Offline Marketing Manager to complement digital campaigns with direct mail, OOH, events, and partnerships.
  • Managing marketing budgets effectively, ensuring campaigns align with business goals.
  • Collaborating with cross-functional teams, including Product, Data, and Customer Happiness, to create a seamless customer experience.
About You

To succeed in this role, you will need:

  • A proven track record in leading marketing or customer acquisition in a high-growth, tech-driven D2C business.
  • Experience scaling customer acquisition 10x from ground zero and growing marketing budgets from £150K per month to £500K per month.
  • An analytical mindset with expertise in using marketing analytics to drive performance.
  • A passion for building brands and driving customer-centric growth.
  • Strong strategic leadership skills, with the ability to collaborate across departments to ensure success.
  • A hands-on approach, with a willingness to roll up your sleeves and drive results in a fast-paced environment.
What We Offer

At Nature's Menu, we value curiosity, collaboration, and fearless experimentation. Our flexible, hybrid work environment allows for open dialogue and transparent communication. We offer:

  • A competitive salary: £80,000 - £110,000 per annum
  • A generous annual bonus linked to our growth plans.
  • Tailored development plans, coaching, mentoring, and on-the-job learning opportunities.
  • Access to an Employee Assistance Programme, online health portal, Cycle to Work scheme, and exclusive discounts on our pet food products.
  • Generous leave to refresh and re-energise throughout the year.

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