CRM Marketing Specialist

3 weeks ago


Hereford, Herefordshire, United Kingdom MandM Direct Full time

About This Role


We are seeking a talented CRM Executive to join our growing team at MandM Direct.


The Role


As a CRM Executive, you will work within a fast-paced, collaborative team passionate about data-driven results. Your primary responsibility will be managing end-to-end campaign delivery and executing seamless customer journeys using personalisation with an omnichannel approach.


Key Responsibilities



  • Create engaging, impactful, and personalised email campaigns that drive customer performance.
  • Work with the Senior CRM Executive and CRM Manager to build communications tailored to customers' on-site behaviour, increasing spend and loyalty through targeted and strategic use of data and analytics.
  • Drive desired customer behaviour through segmentation, personalisation, identifying new touchpoints, and optimisation of existing customer journeys.
  • Launch new and optimise existing customer journeys using an omnichannel approach (Email, SMS, Web Push, App Push notifications).
  • Utilise a solid understanding of A/B testing.
  • Optimise and enhance customer journeys across all 7 markets while maintaining a localised feel in our UK and International markets.
  • Work closely with external teams to understand UK and International market trends and incorporate learnings into regular promo campaigns.
  • Daily reporting and analysis of CRM channel performance for markets of responsibility.
  • Support the Senior CRM Executive and CRM Manager in determining broader customer communication strategy and future planning.

About You


We are looking for a team player with excellent communication skills at all levels. You should be highly organised, able to manage and deliver several projects simultaneously with short turnaround times. Exceptional attention to detail, accuracy, and grammatical skills are essential. The ability to work under pressure and driven by hitting targets is also required. A proactive, enthusiastic, and 'can-do' attitude is necessary for this role.


What We Offer


We offer a competitive salary, company bonus, career growth opportunities, staff discounts, company pension, generous holiday allowance, birthday delight, free parking, and a health and wellbeing programme.


Why Join Us?


MandM Direct is one of the biggest employers in Herefordshire and one of Europe's leading online, off-price retailers. We offer our customers fantastic value by partnering with companies we have built long-term relationships with. We are located in the heart of Hereford City Centre in our brand-new, state-of-the-art office.


Let's Work Together


We are excited to hear from you if you have the skills and experience we are looking for. Please submit your application, and we will review it carefully.



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