CRM Marketing Specialist

2 weeks ago


Hereford, Herefordshire, United Kingdom MandM Direct Full time

About MandM Direct

MandM Direct is one of the biggest employers in Herefordshire and a leading online, off-price retailer, selling branded Fashion, Sport & Outdoor products for Men, Women and Children.

We offer our customers fantastic value by partnering with companies who we have built long term relationships with, enabling us to offer our customers big household names and up-and-coming brands, giving fantastic value all year round.

We are located in the heart of Hereford City Centre in our brand new, state of the art office. The modern, stylish workspace was designed to encourage collaborative working, teamwork and creativity - everything that MandM Direct is all about.

The Role

We are recruiting for a talented CRM Executive to join our growing team. The successful candidate will be responsible for managing end to end campaign delivery & the execution of seamless customer journeys using personalisation with an omnichannel approach.

Key Responsibilities

  • Create engaging, impactful and personalised email campaigns that drive customer performance
  • Responsibility of the timely production and communication of email briefs to our in-house Creative team, including copy and creative requirements for markets of responsibility.
  • Work with the Senior CRM Exec and CRM Manager to build comms tailored to customers on-site behaviour, increasing spend and loyalty through targeted and strategic use of data and analytics
  • Drive desired customer behaviour through segmentation, personalisation, identifying new touch points and optimisation of existing customer journeys
  • Launch new & optimise existing customer journeys using an omni-channel approach (Email, SMS, Web Push, App Push notifications)
  • Utilise a solid understanding of A/B testing
  • Optimise & enhance customer journeys across all 7 markets whilst still maintaining that localised feel in our UK and International markets
  • Work closely with external teams to understand UK and International market trends & incorporate learnings in to our regular promo campaigns
  • Daily reporting and analysis of CRM channel performance for markets of responsibility
  • Supporting the Senior CRM Executive and CRM Manager to determine broader customer communication strategy and future planning

About You

We are looking for a team player with excellent communication skills at all levels, highly organised and able to manage and deliver several projects at the same time with short turnaround times. The ideal candidate will have exceptional attention to detail, accuracy and grammatical skills, and the ability to work under pressure and driven by hitting targets.

What We Offer

We offer a competitive salary, company bonus, career growth opportunities, staff discounts, company pension, generous holiday allowance, birthday delight, free parking, and a health & wellbeing programme.



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