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CRM Marketing Specialist
1 month ago
**About the Role**
We are seeking a talented CRM Executive to join our growing team at MandM. As a CRM Executive, you will be responsible for managing end-to-end campaign delivery and executing seamless customer journeys using personalisation with an omnichannel approach.
**Key Responsibilities**
* Create engaging, impactful, and personalised email campaigns that drive customer performance
* Work with the Senior CRM Executive and CRM Manager to build comms tailored to customers on-site behaviour, increasing spend and loyalty through targeted and strategic use of data and analytics
* Drive desired customer behaviour through segmentation, personalisation, identifying new touch points, and optimisation of existing customer journeys
* Launch new and optimise existing customer journeys using an omni-channel approach (Email, SMS, Web Push, App Push notifications)
* Utilise a solid understanding of A/B testing
* Optimise and enhance customer journeys across all 7 markets while maintaining a localised feel in our UK and International markets
* Work closely with external teams to understand UK and International market trends and incorporate learnings into regular promo campaigns
* Daily reporting and analysis of CRM channel performance for markets of responsibility
**About You**
We are looking for a team player with excellent communication skills at all levels, highly organised, and able to manage and deliver several projects at the same time with short turnaround times. You should have exceptional attention to detail, accuracy, and grammatical skills, and be able to work under pressure and driven by hitting targets. A proactive, enthusiastic, and 'can-do' attitude is essential.
**What We Offer**
* Competitive Salary: Your talent deserves recognition
* Company bonus: We succeed, you benefit
* Career Growth: Opportunity to grow
* Staff Discounts: Stay stylish with our exclusive discounts
* Company Pension: Secure your financial future
* Generous Holiday Allowance: Enjoy 5 weeks of well-deserved breaks. You even have the option to buy an extra week
* Birthday Delight: Take your special day off to celebrate YOU
* Free Parking
* Health & Wellbeing programme; we'll look after you
**About Us**
At MandM, our employees are driven by a shared commitment to excellence and making a real impact in the industry. We pride ourselves on upholding these core values in everything we do.
**Our Values**
* Integrity
* Teamwork
* Accountability
* Entrepreneurial approach
**Why Work with Us?**
We offer a dynamic and supportive work environment, opportunities for career growth and development, and a competitive salary and benefits package. If you are a motivated and enthusiastic individual who is passionate about delivering exceptional customer experiences, we would love to hear from you.
