CRM Data Analyst
4 weeks ago
About the Role
We are seeking a talented CRM Executive to join our growing team at MandM, one of the biggest employers in Herefordshire and a leading online, off-price retailer.
Key Responsibilities
- Manage end-to-end campaign delivery and execute seamless customer journeys using personalisation with an omnichannel approach.
- Create engaging, impactful and personalised email campaigns that drive customer performance.
- Work with the Senior CRM Executive and CRM Manager to build comms tailored to customers on-site behaviour, increasing spend and loyalty through targeted and strategic use of data and analytics.
- Drive desired customer behaviour through segmentation, personalisation, identifying new touch points and optimisation of existing customer journeys.
- Launch new and optimise existing customer journeys using an omni-channel approach (Email, SMS, Web Push, App Push notifications).
- Utilise a solid understanding of A/B testing.
- Optimise and enhance customer journeys across all 7 markets while maintaining a localised feel in our UK and International markets.
- Work closely with external teams to understand UK and International market trends and incorporate learnings into our regular promo campaigns.
- Daily reporting and analysis of CRM channel performance for markets of responsibility.
- Support the Senior CRM Executive and CRM Manager to determine broader customer communication strategy and future planning.
About You
We are looking for a team player with excellent communication skills at all levels, highly organised and able to manage and deliver several projects at the same time with short turnaround times.
Exceptional attention to detail, accuracy and grammatical skills are essential, as well as the ability to work under pressure and driven by hitting targets.
A proactive, enthusiastic and 'can-do' attitude is required, with experience within marketing preferred but not essential.
Basic understanding of HTML and experience of using an ESP/CDP/CDXP and/or other reporting tools are also preferred but not essential.
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