Head of Business Development

2 weeks ago


London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
About the Job: We are seeking an experienced Head of Business Development to join our team at Marketing Talent | Marketing Recruitment Experts. The successful candidate will have strong experience in B2B publishing or intelligence / data subscription products with a track record of revenue growth. This is a senior marketing role responsible for leading the development and implementation of marketing strategies across a portfolio of subscription & intelligence products, events, and client marketing solutions.

The key responsibilities include defining audience segments to ensure that product positioning and value propositions resonate effectively, collaborating with business stakeholders to identify new opportunities, refine the go-to-market strategy, and enhance market penetration and engagement, overseeing the management and activation of subscription programs to stimulate and capture demand, and working with senior team members to establish criteria for what qualifies as a marketing-sourced lead for subscriptions, ensuring systems are in place to deliver a pre-agreed number of MQLs monthly and quarterly.

Responsibilities:
  • Oversee the management and activation of subscription programs to stimulate and capture demand
  • Collaborate with business stakeholders to identify new opportunities, refine the go-to-market strategy, and enhance market penetration and engagement
  • Establish criteria for what qualifies as a marketing-sourced lead for subscriptions
  • Work with senior team members to deliver a pre-agreed number of MQLs monthly and quarterly

Salary: £80,000 - £100,000 per annum

About Us: Marketing Talent | Marketing Recruitment Experts is a specialist recruitment agency for the marketing industry. We help businesses find their ideal candidates and provide career advice and guidance to professionals in the field.

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