Digital Marketing Strategist for Home Care Services

4 weeks ago


St Albans, Hertfordshire, United Kingdom Abbots Care Full time

Abbots Care is seeking a seasoned Digital Marketing Executive to join our dynamic team in St Albans. As a key player in our marketing department, you will be responsible for devising and implementing digital marketing strategies to boost brand awareness, website traffic, and client conversions.

Main Responsibilities
  1. Develop and execute comprehensive digital marketing campaigns to promote Abbots Care home care services across both online and offline channels.
  2. CMS support – optimize our website; create engaging content and ensure best practices for technical components and SEO.
  3. Lead our email marketing efforts – manage data and segment prospects through the sales funnel.
  4. Conduct market research to identify trends, customer preferences, and competitor activities, using insights to inform marketing strategies and tactics.
  5. Manage social media platforms, including content creation, posting schedules, community engagement, and performance tracking.
  6. Drive traffic to our website and create compelling content.
  7. Analyze campaign performance metrics and KPIs, providing regular reports and recommendations for optimization.
  8. Collaborate with internal teams to align marketing efforts with business objectives.
  9. Plan and coordinate participation in events, including community outreach programs.
  10. Support the development of marketing collateral and presentations for new business opportunities.

You will have 2+ years of experience in a marketing role, with a good understanding of multichannel marketing methods, including platforms such as Google Analytics, WordPress, and CRMs. A Bachelor's degree in Marketing or a similar qualification is also required.

About You
  • 360 Marketing knowledge
  • Creative, dynamic, and proactive problem solver

We offer a competitive salary (£35,000 - £45,000 per annum) dependent on experience, enrollment in the company bonus structure after 3 months, excellent paid training and opportunities for professional development, a 5-day work week, opportunity to work remotely one day per week (dependent on experience), discounts for leading brands, comprehensive training and support, contributory pension scheme, and excellent career progression opportunities within a supportive and friendly management team environment.



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