Senior Digital Marketing Specialist
6 hours ago
We are seeking an experienced Digital Marketing Specialist to join our dynamic team at Abbots Care Head Office in St Albans. This role offers a fantastic opportunity to implement and execute comprehensive digital marketing strategies, enhancing brand awareness, website statistics, and client conversions.
Main Responsibilities:
- Develop and execute digital marketing campaigns across various online and offline channels to promote Abbots Care home care services.
- Optimize our website using Content Management Systems (CMS), create engaging content, and ensure best practices for technical components and Search Engine Optimization (SEO).
- Understand meta ads and Pay-Per-Click (PPC) creation, lead email marketing efforts with data management and prospect segmentation.
- Conduct market research to identify trends, customer preferences, and competitive activities, informing marketing strategies and tactics.
- Manage social media platforms, including content creation, posting schedules, community engagement, and performance tracking.
- Analyze campaign performance metrics, providing regular reports and recommendations for optimization.
- Collaborate with internal teams to align marketing efforts with business objectives.
- Plan and coordinate participation in events to raise awareness and generate leads.
Person Specification:
- Good understanding of multichannel marketing methods, with experience using Google Analytics, WordPress, and Customer Relationship Management (CRM) systems.
- At least 2 years of experience in a marketing role.
- Bachelor's degree in Marketing or a related field.
- Proficiency in social media management.
Rewarding Career Opportunities:
- Investment in personal development through training, support, and mentoring.
- Opportunity to make a genuine difference in the community.
- Regular team outings and employee recognition and celebratory events.
- Access to various perks, including retail, gym, and travel discounts.
Competitive Remuneration Package:
- A highly competitive salary of £35,000 - £45,000 per annum, with enrollment in our company bonus structure after 3 months.
- Excellent paid training and opportunities for professional development.
- 5-day work week.
- Opportunity to work remotely one day per week.
- Discounts for leading brands.
- Comprehensive training and support.
- Contributory pension scheme.
- Excellent career progression opportunities.
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