Senior Digital Marketing Specialist

6 hours ago


St Albans, Hertfordshire, United Kingdom Abbots Care Full time
Digital Marketing Expertise for Growth

We are seeking an experienced Digital Marketing Specialist to join our dynamic team at Abbots Care Head Office in St Albans. This role offers a fantastic opportunity to implement and execute comprehensive digital marketing strategies, enhancing brand awareness, website statistics, and client conversions.

Main Responsibilities:

  • Develop and execute digital marketing campaigns across various online and offline channels to promote Abbots Care home care services.
  • Optimize our website using Content Management Systems (CMS), create engaging content, and ensure best practices for technical components and Search Engine Optimization (SEO).
  • Understand meta ads and Pay-Per-Click (PPC) creation, lead email marketing efforts with data management and prospect segmentation.
  • Conduct market research to identify trends, customer preferences, and competitive activities, informing marketing strategies and tactics.
  • Manage social media platforms, including content creation, posting schedules, community engagement, and performance tracking.
  • Analyze campaign performance metrics, providing regular reports and recommendations for optimization.
  • Collaborate with internal teams to align marketing efforts with business objectives.
  • Plan and coordinate participation in events to raise awareness and generate leads.

Person Specification:

  • Good understanding of multichannel marketing methods, with experience using Google Analytics, WordPress, and Customer Relationship Management (CRM) systems.
  • At least 2 years of experience in a marketing role.
  • Bachelor's degree in Marketing or a related field.
  • Proficiency in social media management.

Rewarding Career Opportunities:

  • Investment in personal development through training, support, and mentoring.
  • Opportunity to make a genuine difference in the community.
  • Regular team outings and employee recognition and celebratory events.
  • Access to various perks, including retail, gym, and travel discounts.

Competitive Remuneration Package:

  • A highly competitive salary of £35,000 - £45,000 per annum, with enrollment in our company bonus structure after 3 months.
  • Excellent paid training and opportunities for professional development.
  • 5-day work week.
  • Opportunity to work remotely one day per week.
  • Discounts for leading brands.
  • Comprehensive training and support.
  • Contributory pension scheme.
  • Excellent career progression opportunities.


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