Digital Marketing Specialist

10 hours ago


St Albans, Hertfordshire, United Kingdom Abbots Care Full time
Digital Marketing Executive Job Overview
Abbots Care seeks an experienced Digital Marketing Executive to join our dynamic team in St Albans. The successful candidate will implement digital marketing strategies to increase brand awareness, website statistics, and client conversions.

Main Responsibilities:
  • Create and execute comprehensive digital marketing campaigns to promote Abbots Care home care services.
  • Orient the website for optimal performance, create engaging content, and ensure best practices for technical components and SEO.
  • Develop skills to create meta ads and PPC, and lead email marketing efforts.
  • Manage social media platforms, including content creation, posting schedules, community engagement, and performance tracking.
  • Increase traffic to the website and produce compelling content.
  • Analyze campaign performance metrics and KPIs, providing regular reports and recommendations for optimization.
  • Collaborate with internal teams to align marketing efforts with business objectives and support overall company growth.

Person Specifications:
  • Requirements: A good understanding of multichannel marketing methods, including Google Analytics, WordPress, and CRMs.
  • 2 years of experience in a marketing role.
  • Bachelor's degree in Marketing or similar qualification.
  • Proficiency in social media management.

Remuneration and Benefits:
Salary: £40,000 - £55,000 per annum.
  • Investment in employee development, including training, support, and mentoring.
  • Opportunity to be part of a team making a genuine difference in the community.
  • Regular team-building activities and employee recognition events.
  • Access to perks, including retail, gym, and travel discounts.


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