Marketing Operations Specialist

9 hours ago


St Albans, Hertfordshire, United Kingdom Abbots Care Full time
Job Title: Marketing Operations Specialist

We are seeking an experienced Marketing Operations Specialist to join our dynamic team at Abbots Care Head Office in St Albans. As a key member of our marketing team, you will be responsible for implementing digital marketing strategies to increase brand awareness, website statistics, and client conversions.

Main Responsibilities:

  • Develop and execute comprehensive digital marketing campaigns to promote Abbots Care home care services across online and offline channels.
  • Optimize our website using CMS, create engaging content, and ensure best practice for technical components and SEO.
  • Understand meta ads and PPC creation, lead email marketing efforts with data management and prospect segmentation.
  • Conduct market research to identify trends, customer preferences, and competitive activities, informing marketing strategies and tactics.
  • Manage social media platforms, including content creation, posting schedules, community engagement, and performance tracking.
  • Analyze campaign performance metrics, providing regular reports and recommendations for optimization.
  • Collaborate with internal teams to align marketing efforts with business objectives.
  • Plan and coordinate participation in events to raise awareness and generate leads.

Person Specification:

  • Good understanding of multichannel marketing methods, with experience using Google Analytics, WordPress, and CRMs.
  • Minimum 2 years of experience in a marketing role.
  • Bachelor's degree in Marketing or similar qualification.
  • Proficiency in social media management.

Reward:

  • Investment in personal development through training, support, and mentoring.
  • Opportunity to make a genuine difference in the community.
  • Regular team outings and employee recognition and celebratory events.
  • Access to various perks, including retail, gym, and travel discounts.

Company Benefits:

  • Competitive salary: £40,000 - £50,000 per annum, depending on experience, with enrollment in the company bonus structure after 3 months.
  • Excellent paid training and opportunities for professional development.
  • 5-day work week.
  • Opportunity to work remotely one day per week.
  • Discounts for leading brands.
  • Comprehensive training and support.
  • Contributory pension scheme.
  • Excellent career progression opportunities.


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